Mindy McHorse – How to Use Copyediting for Career Advancement and Side Profit

How to Use Copyediting for Career Advancement and Side Profit: Simple Techniques to Elevate Your Writing Value and Your Income

The timing for this couldn’t be better…

Copyediting is more vital now than ever before…

There’s unprecedented demand for online copy and content…

And businesses NEED copyeditors…

So everything they publish is clear and consistent, free from errors, and looks professional.

That’s why we created this BRAND-NEW training program…

To introduce AWAI members to this extraordinary path to living the writer’s life that they might not have thought about before…

And to get them up and running with this skill FAST.

Guiding you along this path is one of AWAI’s most popular instructors — and biggest successes — Mindy McHorse!

Mindy is a six-figure-a-year copywriter and editor of Barefoot Writer magazine.

She’s also an exceptional copyeditor with more than a decade of copyediting experience.

Mindy has authored multiple programs in AWAI’s catalog… she’s taught and shared her expertise on countless webinars… and she even got her start as AWAI’s first-ever “Reality Blogger” for Digital Copywriter, where every week she let members follow her journey to reaching her goal of becoming a six-figure copywriter.

In this program, she will teach you some of the best practices for copyeditors that she uses herself and that she’s picked up over the years in this industry.

Here’s just a sampling of what you’ll learn that will help you become a sought-after copyeditor who transforms “good” copy to GREAT copy:

• A simple technique that will let you “hear” any awkward phrasings or run-on sentences (best to do this when you’re NOT sharing an office with someone!)…
• An unorthodox method for “tricking” your brain into making sure it doesn’t “gloss over” simple errors and typos…
• An easy way to catch any accidental plagiarism before the copy gets published (this is a popular trick teachers use when they suspect a student might have plagiarized, and it takes less than 10 seconds to do)…
• A great storytelling device you can suggest to a writer whose copy needs to be simplified and made more readable…
• Why understanding the copy’s intended audience is just as important for copyeditors as it is for copywriters — and the practical ways it will influence your edits…
• The three-word mantra you should always keep in mind as you edit copy…
• How to edit and offer suggestions on copy in a tactful way so you maintain a good working relationship with the writer…

And this is just a tiny bit of what’s inside How to Use Copyediting for Career Advancement and Side Profit!

You’ll also get all the do’s and don’ts of copyediting…

Examples of common mistakes you’re likely to run into, and how to fix them…

Core principles that will help you ensure the clarity of the copy’s message…

Proven strategies for finding and landing copyediting clients…

Practice exercises to help you master the material…

And so much more…

Including one thing that’s absolutely essential to getting better at any type of writing — or in this case, editing…

What You’ll Learn In How to Use Copyediting for Career Advancement and Side Profit?

Lesson 1: The Exponential Opportunities Within the Copyediting World

You’ll kick things off by getting a 360-degree picture of what copyediting is — and what it isn’t…

Including a full understanding of your responsibilities as a copyeditor…

What kind of career you can have as a copyeditor…

And your role in the copy process.

Plus, here are a few more things you’ll learn…

• The “Triangular Copy Creation Process,” where copyediting fits into this structure, and why it’s the backbone of the writing industry…
• The five key skills copyeditors need to do their best work AND get paid what they’re worth…
• What “House style” is and why it’s something you can never lose sight of as a copyeditor…
• Three questions you’ll ask yourself as you consider the big picture of every piece of copy you edit…
• And much more!

You’ll have a great understanding of what it means to be a copyeditor and why you’ll get paid so well.

Next, it’s time to start learning what you’ll do as a copyeditor day in and day out…

Lesson 2: The Mechanics of Editing and Proofing

When learning to be a copyeditor, it’s natural to focus on the “meat” of editing — like what changes will strengthen the copy and help it get the best results…

But part of your foundation is knowing — quite literally — HOW to make edits on the page so you can work effectively with writers.

Here’s what you’ll learn in this lesson:

• Time-saving shortcuts you can use when working with the Track Changes function in Microsoft Word…
• How to easily leave notes, questions, comments, and critiques for the writer when using Track Changes…
• Hacks for keeping documents and online folders organized, so you can quickly find what you’re looking for and always come off as professional…
• Seven tips to follow on EVERY editing assignment to guarantee you do your highest quality work…
• Popular editing resources to try — just see which are most intuitive and useful for you, and you’ll be off to the races!
• And much more!

Building this foundation from the start will make every editing assignment you take on that much easier… giving you speed and the ability to earn more money, faster.

With these basics in place, it’s time to move on to the fun parts of copyediting…

Lesson 3: Understanding the Style Game

Your client’s style guide will be your best friend on every editing project.

Every company has slight stylistic variations… including some that are unique to their brand. It’s your job to be aware of them, so you send back edited copy exactly how they want it.

Here’s a look at what you’ll learn:

• A broad overview of the most prominent style guides you’ll need to be familiar with on top of each client’s individual “House style”…
• A quick and easy trick to find out how a client styles a specific word or phrase if it’s not in their style guide…
• Examples of style guides from different companies you can explore to see how much they differ from one another…
• How to create your own style sheet (and use it as an upsell for your services!)…
• A list of common issues addressed by a style guide (so you know what to look for when working with a client’s “House style” AND to serve as a starting point if you create a style guide from scratch)…
• And much more!

As I mentioned earlier, you can get paid extra to create these for clients, too. So, we’ve also added two valuable bonuses to make sure you can create top-notch style guides with ease…

Lesson 4: Copyediting in Practice

In this section, you’ll get a clear breakdown of the different types of editing services you can offer that fall under copyediting — including proofreading, line editing, fact-checking, rewriting, content refreshing, and SEO copyediting.

Then it’s time to dive into the nitty-gritty of copyediting!

You’ll get a list of common errors to be on the lookout for that will make your editing much easier…

Plus some broad mistakes writers often make, and the big-picture edits that will serve you well.

Once you start working as a copyeditor, you’ll come back to this section again and again to make sure you never miss any “red flags” in the copy you edit.

Here’s some more of what this section covers…

• The one copyediting service you can charge extra for…
• The differences between mechanical and substantive editing, and why it’s essential to be able to do both…
• A good “rule of thumb” for deciding whether or not to include those pesky commas that drive writers crazy…
• A “go-to” fix that never fails to make writing more concise and efficient…
• How to amplify the writer’s voice with your edits, rather than overpowering it so the copy sounds like you…
• An easy six-step overview of the editing process…
• And much more!

Plus, to make sure you’re able to cover all the bases right out of the gate, we’ve put together an incredibly valuable resource that jumps you ahead when it comes to experience…

Lesson 5: How to Improve Any Writing (Basic Edits)

Here you’ll get into the principles of professional copyediting…

And you’ll dive even further into the different types of edits you’ll make on the copy — both the surface-level grammar issues AND the deeper big-picture issues.

Here’s a look at what you’ll learn:

• The risk you need to avoid when you look at each sentence separate from the whole piece…
• Two things you should do with every piece of copy you edit before submitting it to make sure you don’t miss anything…
• How to make your own “cheat sheet” for any piece of copy so you steer away from continuity errors…
• The different tasks associated with light, medium, and heavy copyediting, and when each level of copyediting makes the most sense…
• A list of common clichés to keep OUT of the copy you edit — at all costs…
• Why knowing the intended audience is crucial in order to know what industry jargon is acceptable and what needs to be tossed out…
• The most common word mix-ups, sentence mix-ups, and punctuation mix-ups that should always be on your radar…
• Why perfect clarity is much more important than perfect grammar, and how to determine when to leave the writer’s intentional “rule-breaking” intact…
• And of course, much more!

Now once you understand the “basic” edits, it’s time to move into the high-level edits…

Lesson 6: How to Improve Any Writing (Higher-Level Copy Edits)

Now you’ll really get into the big-picture edits you’ll be making as a copyeditor.

These edits go beyond adding a comma… replacing a complex word with a simpler one… or breaking a long sentence into two shorter ones.

This is where you edit with an eye toward making sure the copy is logical… persuasive… and appropriate for the intended audience.

This deeper editing calls for either more involved rewrites or clear and specific suggestions to the writer about how to make improvements.

This is where copyediting can get really fun — and where you can have the greatest impact on producing great copy that gets results.

Here’s what you’ll learn:

• Why the intended audience’s demographics and psychographics are just as important for the copyeditor as they are for the writer — and how to get that information before you begin editing…
• A list of sneaky tactics that instantly make the copy more readable…
• How the audience plays into your decisions of which grammar mistakes to fix and which to keep as is…
• How the Power of One can be your “north star” that guides your edits…
• The influence and simplicity of the “barstool test”…
• Why it’s important that you “detach” from the copy after you’ve submitted your edits…
• And much more!

Next is a topic that doesn’t get talked about enough, but that should be a consideration for every copyeditor.

Get this right and you’ll stand above the crowd as a true professional…

Lesson 7: Accessibility

An often-overlooked aspect of copywriting — and copyediting — is accessibility.

It’s important that copy is easy to read and understand for as many people as possible…

And that would include anyone with disabilities or different learning styles.

You never want to lose potential buyers, especially when there are simple ways to accommodate their needs.

You’ll set yourself apart as a superior copyeditor when you ensure all the copy you work on is user-friendly for ANYONE who reads it — including those readers with ANY disabilities.

Here’s what you’ll learn in this section:

• What accessibility is and why it’s important…
• Practical examples of what accessible copy and content looks like and how it gives users with disabilities a far richer experience…
• How to capture the spirit of an image and distill it into useful “alt text” so visually impaired users don’t miss out…
• A valuable resource that will help you develop empathy for users with disabilities, so you can make the best decision regarding accessibility in every situation…
• The number one way to make content more accessible as a copyeditor…
• A simple checklist of best practices, including recommended changes that will make copy and content more accessible for users with different needs…
• And much more!

Alright, we’re getting close to the end here…

But your training wouldn’t be complete if we didn’t explore the business side of copyediting…

Lesson 8: Life as a Freelance Copyeditor: How to Set Yourself Up for Success

Learning the skills it takes to be a professional copyeditor who can make anyone’s copy better is a lot of fun…

But you know what else is a lot of fun?

Getting paid for it!

In the first seven lessons, you learned all about the opportunity for copyeditors, along with the skills that will make you a superior copyeditor.

Now it’s time to handle the business side of copyediting… and frankly, it’s a lot easier than you might think — as long as you make the necessary decisions up front.

Here’s what you’ll learn:

• The fees and salary ranges you can expect — whether you land an in-house copyediting position, work on retainer, or charge on a per-project or hourly basis…
• How to determine the business structure that makes the most sense for you and your goals…
• Best practices when it comes to signed contracts with new clients — and the seven basic elements to spell out in every contract you write up…
• How to deal with “scope creep” professionally but firmly, so you never do added work without getting paid for it…
• Why it’s imperative to address “rush fees” up front — and when to consider making an exception for a client who comes to you with a last-minute request…
• Five telltale signs that it’s time for you to raise your fees — and how best to share that news with your clients…
• Seven smart strategies to build your copyediting business through referral marketing — with minimal time or effort on your part…
• And much more!

And of course, there’s another topic that goes hand in hand with the business side of things…

Lesson 9: Where to Find Clients

As a freelance copyeditor, you’re going to need some basic strategies to land the type of clients you want to work with.

And when the time comes to put yourself out there, remember this…

Your job as a copyeditor is to make others look better.

Your skills will make their copy stronger and more effective…

… and you’ll keep their mistakes from being seen by the world.

Clients WANT and NEED copyeditors!

So when you’re ready, here’s how we’ll help you land them…

• Resources to help you set up your LinkedIn profile and freelance website, and position yourself as a skilled copyeditor…
• How to decide if choosing a copyediting niche is right for you…
• Creating and presenting proposals with confidence — PLUS an example proposal you can freely swipe and use…
• How to prepare for a copyediting test — and pass with flying colors! — if a potential client asks you to take one before hiring you…
• Four easy ways to build a portfolio of copyediting samples before ever landing your first client…
• Where you can gain real-life experience as a copyeditor (outside of directly connecting with freelance clients)…
• Five more ways you can market yourself as a freelance copyeditor…
• And much more!

Finally, you’ll finish your training by learning to make the most of your new skills…

Lesson 10: The Advantages of Life as a Copyeditor

With copyediting in greater demand than ever before thanks to the flood of online copy and content, you’ll have every chance to experience long-term success as a copyeditor.

In this final section, you’ll get tips that will keep you in demand and in control of your own writer’s life as a copyeditor for years to come.

Here’s what you’ll learn:

• Nine proven time, focus, and productivity tips to improve both the quality and efficiency of your work…
• Where you can go to become a certified copyeditor, making it easier to market your credentials to potential clients…
• How to stay motivated and avoid burnout long after you start succeeding as a copyeditor…
• A “three-bucket” daily routine to make sure you always meet your deadlines, continue honing your craft, market your business, and remain a perpetual learner…
• How to smoothly navigate your communications with all members of your clients’ team — including marketers, graphic designers, and writers…
• And much more!

Sale Page: Mindy McHorse – How to Use Copyediting for Career Advancement and Side Profit

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