Centre of Excellence – Etsy Business Diploma Course

Harness your talent and seize the opportunity to set your own hours, earn money, and share your creativity with the world. The Etsy Business Diploma Course guides aspiring entrepreneurs through the initial stages of launching an Etsy shop – from discovering your niche and listing your products effectively to marketing, managing and growing your business.

Discover the different kinds of Etsy shops, why certain products are more successful than others, and what Etsy does not allow on its platform. Explore the importance of finding a niche for your businesses and how to use your creativity to set your store apart from others.

Learn the essentials of setting up and launching an Etsy shop – including tips on naming your shop, producing professional quality photographs for your product images, writing product descriptions, the importance of shop aesthetics, and discovering how to craft the perfect landing page. Find out how you’ll be paid and the kinds of fees you can expect to pay.

Examine how to grow your Etsy business with SEO optimisation techniques, important considerations in e-marketing and e-branding, and how to improve customer satisfaction and increase sales conversions. Review how to promote your Etsy shop on various social media platforms and in-person events.

Learn how to protect yourself from buyer fraud, best practices for becoming a featured seller on Etsy, how to protect your intellectual property, and the legal responsibilities relevant to maintaining an Etsy shop.

By studying this course, you will:

• Understand the importance of having a niche
• Learn how to set up and launch an Etsy shop
• Examine how you will be paid and how to keep your Etsy account safe
• Discover how to create aesthetic, optimised listings for your products
• Explore ways to market your Etsy shop both online and offline
• Learn how to manage and grow your business
• Become familiar with the legal considerations of running an Etsy business

What You’ll Learn In Etsy Business Diploma Course?

Module 1: Basics of Starting an Etsy Business

• Part 1: Who Can Sell on Etsy?
• Part 2: Types of Etsy Shops
• Part 3: Finding an Etsy Niche
• Part 4: Creating a Game Plan
• Test Your Knowledge
• Key Learning Points Exercise
• Module 1 Assessment

Module 2: Selling on Etsy

• Part 1: Selling Handmade Items
• Part 2: Selling Vintage Items
• Part 3: Selling Craft Supplies
• Part 4: Prohibited Products
• Test Your Knowledge
• Key Learning Points Exercise
• Module 2 Assessment

Module 3: Creating an Etsy Shop

• Part 1: How to Create an Etsy Shop
• Part 2: Business Licensing
• Part 3: Shop Preferences
• Part 4: Shop Name
• Part 5: Stocking Your Shop
• Test Your Knowledge
• Key Learning Points Exercise
• Module 3 Assessment

Module 4: Accounting and Security

• Part 1: Billing and Payment Details
• Part 2: Account Security
• Test Your Knowledge
• Key Learning Points Exercise
• Module 4 Assessment

Module 5: Etsy Shopfront

• Part 1: Your Shop Aesthetic
• Part 2: Shop Background
• Part 3: Shop Information
• Test Your Knowledge
• Key Learning Points Exercise
• Module 5 Assessment

Module 6: Listing Items

• Part 1: Optimising for Etsy Search
• Part 2: How Etsy Search Works
• Part 3: Item Descriptions
• Part 4: Processing Times
• Test Your Knowledge
• Key Learning Points Exercise
• Module 6 Assessment

Module 7: Taking Photos for Listing

• Part 1: Quality
• Part 2: Photographing Different Items
• Part 3: Photography Pitfalls
• Test Your Knowledge
• Key Learning Points Exercise
• Module 7 Assessment

Module 8: Marketing

• Part 1: Introduction
• Part 2: Linking Social Media Platforms
• Part 3: Advertising
• Part 4: Sales and Coupons
• Part 5: Local Craft Fairs
• Test Your Knowledge
• Key Learning Points Exercise
• Module 8 Assessment

Module 9: Growing Your Etsy Business

• Part 1: Shop Management
• Part 2: Growing the Business
• Test Your Knowledge
• Key Learning Points Exercise
• Module 9 Assessment

Module 10: Legal Considerations for Running an Etsy Store

• Part 1: Business Structure
• Part 2: Seller Responsibility
• Part 3: Your Brand
• Part 4: Conclusion
• Test Your Knowledge
• Key Learning Points Exercise
• Module 10 Assessment

Sale Page: Centre of Excellence – Etsy Business Diploma Course

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