Mojca Zove – The Science of Facebook Ads

Learn how to consistently generate leads and sales with Facebook Ads.

After years of successfully developing, implementing, and optimizing Facebook Advertising Campaigns for clients that ranged from small to multimillion-dollar businesses, I finally decided to pack all that knowledge together and launch a comprehensive course that teaches everyone how to do it too.

The Science of Facebook Ads is literally a step-by-step blueprint of a system that collectively generated several millions of dollars in revenue for my clients.

You’ll get access to the knowledge I collected for years while helping 50+ different businesses grow.

I’ll teach you what I’ve learned through thousands of experiments I’ve launched with my clients.

And I’ll share all of that in-depth knowledge of Facebook ads with you in 40+ video lessons that contain 9+ hours of great content and multiple worksheets and libraries.

You’ll learn everything about how to launch profitable Facebook Ad Campaigns, including how to:

• Define your target audience and the exact strategy for reaching them
• Determine tangible and reachable goals with The Backwards Method
• Distribute your Advertising Budget across campaigns and audiences
• Design an ad that attracts attention and communicates your brand
• Optimize your campaigns using a result-based approach

What You’ll Learn In The Science of Facebook Ads

The Science of Facebook Ads is a 45-lesson video course that contains 9+ hours of in-depth content, multiple worksheets and access to different libraries. Here’s exactly what you’re getting:

1. FOUNDATION

• Setting Up Your Business Manager
• Introduction To The Facebook Pixel
• Facebook Page Basics
• Facebook’s Advertising Policies

2. FACEBOOK ADS FRAMEWORK

• Facebook Ads Hierarchy
• Orientation Practice
• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad

3. DEVELOPING YOUR FACEBOOK ADVERTISING STRATEGY

• It’s All About The Funnel
• Defining Your Goals: The Reverse Method
• The GAAA Principle
• Calculating Ideal Costs
• Technical Implementations

4. TARGETING

• Introduction to Targeting
• Option 1: Custom Audiences
• Option 2: Lookalike Audiences
• Option 3: Saved Audiences
• Defining Your Target Audience

5. FINALIZING YOUR FUNNEL

• Detailing Your Funnel
• Budget Planning

6. GETTING CREATIVE

• The Secret To A Successful Copy
• Facebook Ad Design Principles
• Design Tools
• Designing The Ad
• Video Ads

7. LAUNCHING YOUR CAMPAIGN

• Level 1: Campaign
• Level 2: Ad Set
• Level 3: Ad
• Celebration!

8. POST LAUNCH

• Appealing to Facebook
• Observing the results – Setting Expectations

9. DOCUMENTING YOUR WORK

• The Importance Of Documenting
• Tool Recommendations & Documentation Structure

10. ANALYTICS – METRIC-BASED OPTIMIZATION

• Observing The Right Metrics
• Personalizing Your Presets
• Optimizing Your Ads With Facebook Breakdowns
• Advanced Optimization with Delivery Insights

11. REPORTING

• Creative Reporting
• Using Campaign Tags And Filters

12. TROUBLESHOOT

• Finding The Leaking Bucket
• Reach Problems
• SOS: Performance Dropping

13. ANALYTICS – METRIC-BASED OPTIMIZATION

• Launching A/B Tests
• Scaling Your Facebook Ads Efforts
• Expanding Your Funnel

Sale Page: Mojca Zove – The Science of Facebook Ads

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