Jack Paxton – Facebook and Instagram Ad Accelerator

The learnings, mistakes, strategies, and success stories from $200M profitable ad spend on Facebook & Instagram.

Do you want to build up the confidence to manage social ads at any budget size?

This course will lay out the fundamentals up to the expert tips that will help you scale your business using FB & IG ads. With all the knowledge gathered from 8 years and $200 million profitable ads spend for SaaS and e-commerce clients, Jack Paxton has packed all his know-how into this in-depth course.

Jack has done an outstanding job mapping and sharing out everything he has learned after scaling businesses from all sizes, industries, and budget sizes with the largest ad-exposure you can find on the internet: Facebook & Instagram. Before investing your entire paid-media-budget into your existing campaigns, consider listening to what Jack has to say. With all the competition out there, there is no more winging it – if you don’t want to waste your budget on campaigns that don’t convert then this course if for you!

It will take you from the beginner’s first steps on how to create and set up your FB ads manager account, to installing pixels, tracking conversions, and avoiding common mistakes. Once the set up is ready, Jack will take you in a dive into how to reach the ideal audience for your offer, and the set up of top and bottom of the funnel campaigns with a killer offer. Fine-tune our target with Interests, learn the potential of using data science to scale, and master how to optimize your campaigns. Jack delivers all the steps from beginner to expert and shares how he tackles common challenges faced by media-buying pros.

What You’ll Learn In Facebook and Instagram Ad Accelerator

First Section

• Intro (6:09)

Section 2

• Business Manager Overview (3:46)
• Setting Up Your FB Account Properly (2:57)
• FB Pixel (3:32)
• FB Audiences (4:19)
• FB Audiences Demo (2:58)
• FB Audiences FAQs (4:59)
• Bottom of the Funnel (11:21)
• Creating a Killer Offer (10:32)
• Campaign Set Up (13:22)
• Campaign Set Up FAQs (14:45)

Section 3

• Building the Top of Funnel (41:57)
• Dark Posting (5:49)
• Ad FAQs (7:47)
• Targeting – Finding Interests (10:29)
• Using Data to Scale (20:15)
• Optimizing BOFU (13:09)
• Optimizing TOFU (14:14)
• Optimizing TOFU – FAQs (7:41)

Section 4

• Course Recap (3:37)
• FB Ads Recap (2:12)
• Full Digital Marketing Picture (3:35)
• Setup Checklist (3:18)
• Ad Creation Checklist (3:49)
• Campaign Launch Checklist (6:20)
• TGM Calculators & Templates

About Jack Paxton

YOUR INSTRUCTOR: Jack Paxton

Been scaling businesses with paid ads for 8+ years; building marketing software. Managed account spends from $100/day up to $100k/day (Total spend over $200 million). Founder of Top Growth Marketing, Hyax; Vyper.

• Twitter – @jack.henry.paxton
• Linkedin – /in/jackpaxton
• Website – JackPaxton.com

Sale Page: Jack Paxton – Facebook and Instagram Ad Accelerator

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