Himanshu Sharma – Digital Analytics Implementation Program

Increase your website sales and ROI by mastering digital analytics through this 8 weeks online training program (includes GA4, BigQuery and Data Studio).

• ​Sales & ROI Accelerator Course
• ​Google Analytics 4 Mastery
• ​GA4 BigQuery Course
• ​Data, Maths & Stats Mastery Course
• ​Attribution Modelling Course
• ​Google Data Studio Mastery Course

What You’ll Learn In Digital Analytics Implementation Program

#1 Sales & ROI Accelerator Course

The ‘Sales & ROI Accelerator’ course is designed to help you quickly increase your website sales and ROI in a short period of time.

Here the focus is on creating a strategic road-map for your business and on setting up goals, strategies, KPIs and funnels.

In this course, I show you step by step, how I optimize websites for sales and other conversions. I will show you step by step:

• how I interview new clients,
• what questions I ask,
• how I do product analysis,
• market analysis, campaign analysis, competitive analysis etc.

Not only do I show you the steps I follow but I also share the actual worksheets I use in my day to day work. You can download these worksheets and use them straight away.

Curriculum

• Gathering Business Intelligence
• The PERFECT Website Audit
• The PERFECT Analytics Audit
• Website Usage Analysis
• Understanding Customers Purchase Journey
• Setting up Goals, Strategies, and KPIs
• Building Value ladders and Funnels
• Scaling Ads

#2 Google Analytics 4 (GA4) Mastery Course

The GA4 (Google Analytics 4) Mastery course is designed to help you get the most out of Google Analytics 4. Here the focus is on learning and using Google Analytics 4.

Curriculum

• Google Analytics 4 Basics (GA4 introduction, the difference between GA4 and GA3, GA4 property, data streams, measurement ID, Event and Parameter measurement model…)
• GA4 Property Configuration (GA4 account structure, GA4 property creation, Google Signals, connection to Google Ads, Google search console…)
• GA4 360 (Introduction, Google Marketing Platform, Data limits and freshness, CRM integration, Sub Properties, Roll-up Properties …)
• Firebase GA4 (Introduction to Firebase, Firebase Project and Google Cloud, adding firebase to Apple and Android Apps, adding app data streams to GA4 property…)
• GA4 BigQuery (Introduction to Google BigQuery, connecting GA4 to BigQuery, Linking GA4 property to BigQuery project, Enabling and Configuring the BigQuery API…)
• GA4 Server-Side Tracking
• Referral and Direct Traffic in GA4, GA4 UTM Tracking
• GA4 Data Filters, GA4 Content Grouping
• GA4 Events (Introduction, Event Types, Events report, Event Parameters, User Properties, measurement protocol…)
• GA4 Dimensions and Metrics
• GA4 tracking setups (cross-domain tracking, Conversion tracking, Scroll Tracking, Site search tracking…)
• GA4 Audience (custom audience, Audience triggers, Predictive audiences, Predictive metrics, Remarketing audiences…)
• GA4 Exploration reports (Free form, Funnel exploration, Path exploration, Segment overlap…)
• GA4 Miscellaneous (Building comparisons, Automated insights, Creating custom insights, Channel groupings, Data sampling…)
• GA4 Attribution (Introduction to attribution modelling, Understanding Conversions in GA4 Attribution, Conversion Credit distribution, GA4 Attribution Models…)

#3 GA4 BigQuery Course

The GA4 BigQuery course is designed to send and manipulate Google Analytics 4 data in BigQuery. Here the focus is on learning and using BigQuery in the context of GA4.

Curriculum

• Google BigQuery Basics (What is BigQuery, Advantages of using BigQuery for Google Analytics, Prerequisites for using BigQuery, BigQuery Sandbox, …)
• Walkthrough of BigQuery user interface
• Google BigQuery Cost (Cost of using BigQuery, BigQuery Cost Optimization, Google Cloud pricing calculator…)
• Google BigQuery Project management (Creating a new project, Switching to a different project, Configure and save data transfer, Enable and configure BigQuery API..)
• Google BigQuery data sets (BigQuery public datasets, Google Analytics sample dataset for BigQuery…)
• Sending data from Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets to BigQuery.
• Querying Google Analytics, Google Analytics 4, Google Ads, Facebook Ads, Google Search Console, Google Sheets in BigQuery.
• Sending custom Google Analytics data to BigQuery
• SQL Basics (Introduction to SQL, Standard SQL vs Legacy SQL, SQL editor, SQL statements, The structure of a data table…)
• Case Studies (Retrieving all the columns of a table, Sorting result set in descending order, Sorting result set in ascending order, Using WHERE conditions to retrieve data…)

#4 Data, Maths & Stats Mastery Course

The ‘Data, Maths and Stats Mastery’ course is designed to help you learn the maths and statistics behind digital analytics and conversion optimization in great detail.

So that you can correctly interpret data and make data smart business decisions.

Curriculum

• Digital Analytics Foundation
• Overcoming the barriers to implementing analytics
• Tools for carrying out Digital Analytics
• Understanding Data in Digital Analytics
• Mastering Data Reporting
• Best excel charts for data analysis and reporting
• Understanding Metrics, Conversion, Conversion Rate, Key Performance Indicators (KPIs)
• Tracking Metrics and KPIs
• Statistics behind analytics & conversion optimization

#5 Attribution Modelling Course

The Attribution Modelling course is designed to help you implement attribution modelling in your organization.

The objective of attribution modelling is to understand the buying behaviour of your website visitors and to determine the most effective marketing channels for investment.

Curriculum

• Attribution Modelling Basics (Introduction, Objectives of attribution, Introduction to attribution issues, attribution modelling and marketing mix modelling, Different categories of attributions…)
• What to Expect From Attribution
• Correct Data Interpretation (The biggest problem of all in web analytics, Top reasons for the misinterpretation of analytics data and reports, …)
• Preparation for Attribution Modelling (Developing that great understanding, wide separation between marketing activities, web analytics toolbox, server-side tracking, Google BigQuery…)
• Channel Grouping, Deep Dive into Direct Traffic, The Referral Exclusion List
• Google Analytics Campaign Attribution
• Cross-Device Tracking, Cross-Domain Tracking
• Roll-up Tracking
• Online-Offline Conversion Tracking
• Phone Call Tracking
• Attribution BETA

#6 Google Data Studio (Looker Studio) Mastery Course

The ‘Google Data Studio Mastery’ course is designed to help you learn and master Google Data Studio.

When you have got a lot of data to analyze (especially big data) you cannot spend days or weeks analyzing thousands or millions of rows of data in Excel spreadsheets …. to find hidden trends and insight.

You need a tool that allows you to quickly make sense of data, and determine patterns and anomalies which are otherwise….. can be extremely hard to detect in a timely manner.

This is where data visualization tools like ‘data studio’ come in handy. Through this tool, you can greatly speed up your data analysis.

Data visualization not only helps in data analysis but also in data retention.

It helps you to tell meaningful, emotional and engaging stories to key decision-makers. Data Studio can make your data reporting more meaningful and persuasive.

Curriculum

• Getting Started with Data Studio, Data Sources and Connectors
• Working with Google Sheets, Working with Report Editor, Working with Tables
• Scorecards, Time Series
• Bar Charts, Pie Charts, Geo maps, Line Charts, Area Charts, Scatter Charts, Pivot Tables, Bullet Charts, Treemaps, other report components
• Community visualizations, Date Range, Filter Control, Data Control, Dashboards

About Himanshu Sharma

Author of Four Best Selling Books on Digital Analytics & Conversion Optimization

• Over 15 years of experience in Digital Analytics and Marketing.
• Author of four best-selling books on Digital Analytics & Conversion Optimization
• Nominated for ‘digital analytics association awards for excellence’.
• Run one of the most popular blogs in the world on digital analytics at optimizesmart.com
• Consultant to countless small and big businesses over the decade.

Sale Page: Himanshu Sharma – Digital Analytics Implementation Program

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