Dennis Moons – Search Ads Success course

How To Turn Clicks Into Conversions With Google Search Ads

With the Search Ads Success course, you’ll stop guessing and transform Google Search Ads into a consistent and reliable sales channel.

The Real Reason Why Your Search Ads Aren’t Profitable

The reason is pretty simple.

Your campaigns spend too much for the revenue they are bringing in.

Making Google Ads work is all about controlling costs, which starts with not wasting any money.

And there are plenty of places to waste your budget with Google Search Ads.

Some are easy to identify.

If you use Google’s default options when you set up a new campaign, you end up with all keywords set to broad match, which is a recipe for disaster!

Other common mistakes are opting into too many Google recommendations, or using the wrong bidding strategies.

Uncovering these mistakes is a frustrating experience, as you realize how much money you’ve wasted.

But luckily they’re pretty easy to fix.

Once you learn more about the different parts of Search Ads, how they interact, and what the common pitfalls are, you can save 10-25% of your Google Ads budget without impacting sales!

The other big area of wasted ad spend is one that’s less obvious.

And that’s running ads on search queries where you shouldn’t be advertising.

Competing with the likes of Amazon for a keyword that gets 120,000 searches a month is a recipe for disaster.

Most advertisers would agree with that statement, and you don’t explicitly set out to do this.

But it’s a consequence of the campaign types you’re using, and how you’ve set them up.

If you don’t know that this is happening, you’re blind to the real cause of why their ads aren’t working.

All you see in your Google Ads reports is that the numbers don’t make sense.

And if you don’t make a drastic change, it’s pretty clear what will happen.

After a few months of seeing little to no results, you’re going to stop advertising.

Or maybe you’ll keep your campaigns going for a couple of dollars a day. Because it’s cheap enough and “it can’t hurt, right?”.

But at that point, it is clear that Google Search Ads are never going to amount to anything meaningful.

Instead of having a steady stream of customers and revenue that you can use to build the rest of your business, you’ll have to look at some other channels to find traffic and sales.

But some ecommerce businesses do see results from Google Search Ads.

So, what is the underlying approach that these advertisers use to bring in enough sales for what they spend? How did they get to that point?

And how can you do the same?

Introducing Search Ads Success

Search Ads Success is a self-paced online course for entrepreneurs and freelancers to learn how to use Google Search Ads to generate profitable sales.

To do that I’ve created 32 in-depth lessons that will guide you through every step of creating and optimizing your Google Search Ads campaigns.

What You’ll Learn In Search Ads Success course

Module 1 – Strategy

Many problems with Search Ads originate from having poor fundamentals.

That’s why we kick off this course by looking at those building blocks and figuring out the most optimal approach to use Search Ads in your overall strategy.

See all lessons in this module

• Is Your Conversion Funnel Blocking Your Growth?
• How To Handle Your Biggest Competitor
• Google Ads Strategy Roadmap
• Future-Proofing Your Account Structure

Module 2 – Level Up

Rather than rehashing all the basics, the goal of this module is to crank your knowledge up a notch.

We dive deep into all the essential parts that make up a Search Ads campaign. With it, you’ll find new approaches, features, and ways to be more effective at managing your campaigns.

See all lessons in this module

• Becoming A Better Mario
• Next Level Keyword Research
• Adapting To Evolving Keyword Match Types – Updated
• Running Effective Search Ads – New
• The Power Of Pinning – New
• Working With Ad Elements – New
• Practical Search Ad Writing – Updated
• Leveraging AI for Search Ads – New
• Getting Smart About Negative Keywords
• The Hidden Powers Of Ad Extensions
• Banking On Budgets & Bidding
• Google Analytics for Search

Module 3 – Optimization

The key to getting consistent results with Google Ads is having a repeatable process.

In this module, I show you the framework that I use to get consistent results for my own clients.

See all lessons in this module

• Your Optimization Routine
• From Keyword To Campaign Expansion
• Testing Search Ads – Updated
• Testing Ad Extensions – New
• Cost Cutting with Bid Adjustments
• Discovering the right bidding strategy
• Solving For Mobile
• Overhauling Existing Campaigns
• 7 Hacks to Boost Your Quality Scores

Module 4 – Advanced Optimization

Besides executing perfectly on the basics, Google Search Ads campaigns also offer a lot of extras with plenty of potential.

In this module, I show you when and how to use them effectively.

See all lessons in this module

• Remarketing Lists For Search Ads
• Audience Layering: From Keywords to Buyers
• Dynamic Search Ads
• Automated Rules
• 3 Must-Have Google Ads Scripts

About Dennis Moons

I’m Dennis Moons and I’m the founder of Store Growers.

I’m a Google Ads expert and have been running Google Ads campaigns for more than 13 years.

During this time I’ve managed more than $5 million in ad spend and I’ve worked with clients ranging from small businesses to global brands.

And right now you’re able to tap into this experience to get your campaigns going!

Sale Page: Dennis Moons – Search Ads Success course

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