Aaron Parkinson & Andy McDuff – Media Buyer Bootcamp

Overcome iOS Updates, Crumbling Conversions, & Surging Ad Costs To…

Become One Of The Most In-Demand Media Buyers On The Market

INTRODUCING…

The Media Buyer Bootcamp

A tactical, hands-on 4-week mentorship program with Aaron Parkinson & Andy McDuff, President & CEO of 7-Mile Media.

Over 4 weeks, you will master the core skills that every Media Buyer must possess. Mastery of these skills is truly the difference between just being a platform specialist who turns the knobs and being a business builder who is essential to businesses and brands right now.

Each session will mix strategy with execution and you’ll get instructor feedback to give you a clear path to success.

What You’ll Learn In Media Buyer Bootcamp?

Who: Avatar (Empathy mapping)

So many people look at their offer and product and say “here’s how I’m going to market it”.

What’s often missed is thinking through WHO this serves, how they think, what drives them, what problems are they facing, and more. There’s a million different things going on in their head and we want to meet them where they are at.

Most media buyers start with the product or offer and then put together their marketing strategy. During this week we’re going to flip this strategy around and start with your customer. Aaron & Andy are going to walk your through their “Empathy Mapping” approach which is the 1st step inbuilding a successful ad campaign. Identifying who your customer is and where they are in their journey are the basic building blocks you need to reach your prospects in a post-privacy world and we are going to walk you through that process step-by-step.

By the end of session who you will know what’s going through your prospects minds and better understand them which, in turn, enables you to sell more effectively to them.

Where: Channel Selection & “Paid” Organic

Now that you know who your customer is, it makes it much easier to identify where they are.

Each channel responds to unique audiences and products differently and you want to pick the one that will give you the best return on ad spend right away. But how do you do that? We’ll show you.

We’ll also go through something Aaron and Andy call, “Paid Organic”. This is the same strategy Aaron and Andy has implemented for the biggest names in marketing such as Neil Patel, Frank Kern, Dan Lock, and many more.

Once you understand how to apply this strategy to your ad campaigns you will be able to manufacture celebrity-level authority for your brand or boss.

What: Metrics & Modeling

We’re going to show you and give you access to some of our models which is your mathematical roadmap to know exactly what should be happening at every single stage of your funnel so you know where to prioritize your time. We’re going to be walking you through and giving you those so you know exactly how to get where you’re going.

Your key to success starts with pre-planning every element in your camping and the objectives you are shooting for at each stage.

By the end of this session, you are going to have that strategy, the tools, templates, and personal guidance to make your campaign a winner!

How (Part 1): Messaging & Creative

You now understand your who, what channel you’ll run ads on, and which metrics matter. Now we’ll go through how to get inside your prospects minds and visually draw people in on each different channel. During this process we’ll also identify the corresponding metrics that should go with that creative to know if you are on the right track.

How (Part 2): Facebook, Instagram, & Tiktok

Every ads platform has key fundamentals you must know in order to maximize ROAS. Social platforms such as Facebook, Instagram, and TikTok are no exception. We’ll give you the roadmap to each platform so your best equipped to not only launch your campaign, but achieve maximum return.

How (Part 3): Youtube & Search Traffic

Just as social platforms have key fundamentals, so do YouTube and Search Traffic (Google). Understanding these fundamentals will make launching your campaigns quicker and more effective. We’ll take a deep dive into each of these to assure your campaign is built in a way that draws in your customer avatar.

Testing and Optimization

After you launch your campaign, what do you do next? What about four weeks from now? What about after? We are going to walk you through exactly what you need to do at each stage of the launched campaign to continue to test and optimize your funnel so your in a better place to scale.

Scaling and Optimization

Making it rain! After you launch a successful campaign, how do you continue to optimize and scale your business? Maybe it’s 7-figures per year to 7 figures per month. Regardless of your goal, we’ll give you the tools and strategy you need to achieve them.

Who is Media Buyer Bootcamp for?

New Media Buyers

• Looking to get an edge in an increasingly competitive & difficult environment.

Seasoned Media Buyers

• Looking to get back on track with the strategies that are working now.

Business Owners

• Looking to solve your paid media problems yourself or have us mentor your media buyer to do it for you.

Agencies & Consultants

• Looking to create an competitive advantage solving the biggest issue facing business owners today.

About Instructors

Aaron Parkinson

Aaron Parkinson is first and foremost a family man. After a failed career as an athlete, he turned to the internet as a means to support his family and raise his children working from home. Since his humble beginnings in 2004, Aaron has built and exited three companies, grown two softwares to mulit-million dollar valuations, and generated over a billion dollars in online sales. His agency, 7 Mile Media, works with some of the most sought after educators on the planet.

Aaron believes strongly in alternative education and has a passion to help experts bring their message to the masses. He believes that we all have a special gift and through sharing that gift we make the world a better place. Aaron and the 7 Mile team consistently help entrepreneurs scale their businesses from 7-figures per year to 7-figures per month through strategic consulting, multi-channel marketing, and content syndication.

Andy McDuff

Andy’s main background is in Paid Digital Media, Analytics & CRO but blended with brand marketing since he has worked alongside agencies like Ogilvy and McCann for brands such as L’Oréal, Schweppes and consulted on projects with companies like British Airways and Four Seasons Hotels. He also has a considerable technical background having started his career in C++ programming for trading platforms in London. Later, he moved to building and coding websites where he developed a ravenous appetite for all things marketing & business development which has been his main focus since 1998.

Andy has had the great fortune to have worked on tons of amazing projects: from pan-continental eCommerce (British Airways, Four Seasons Hotels and numerous travel portals) right through to small businesses in diverse sectors such as law & accounting firms and numerous well-known coaching entrepreneurs. He loves teaching and coaching: “there is nothing more satisfying than seeing people grow and reach new goals they never even thought was possible!”

Since 2017, Andy has been an Associate Professor teaching various disciplines in marketing at ESIC Business & Marketing School (international MBA students) and participating in internal developmental programs with Harvard Business School.

Sale Page: Aaron Parkinson & Andy McDuff – Media Buyer Bootcamp

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