TikTok Marketing Trends 2023: How To Go Viral & Earn Money On TikTok?

TikTok is undoubtedly the fastest-growing social networking site recently. It reached one billion users at the end of 2021 to celebrate its fifth birthday while Instagram and Facebook needed eight years to get that far.

With such impressive growth, TikTok has become an attractive destination for marketers and businesses. But how to develop your brand on this platform?

This article will give you a complete guide to TikTok marketing. You can learn everything you need to know before planning strategies.

Let’s read on to discover!

What Is TikTok?

What Is TikTok

TikTok is a well-known social media platform that enables users to create, share, and watch short clips taken on webcams or mobile devices.

The app is famous for its highly engaging user base and addictiveness because of its personalized feeds of entertaining videos combined with music and sound effects.

Key Takeaways:

  • ByteDance, a Chinese technology company, launched the app in 2016.
  • TikTok is now accessible in more than 150 markets.
  • The business has offices in Beijing, Moscow, Seoul, Tokyo, Mumbai, and Los Angeles.
  • TikTok saw approximately 1 billion daily users in 2022 globally.

What Should You Know About TikTok Marketing?

What Should You Know About TikTok Marketing

TikTok marketing refers to the process of reaching TikTok users to promote a brand, service, or product.

TikTok marketing strategies include trend-driven content production and popular hashtags. Some may partner with influencers to advertise their products.

Video advertising is the only type of marketing allowed on TikTok. But you have up to five options in this regard.

Top View Ads

These TikTok ads appear once daily after you open your TikTok app for the first time. They may last up to 60 seconds, making them ideal for promoting services and products that demand longer attention, such as movie trailers.

In-Feed Ads

When you start TikTok, In-Feed ads land in your “For You” feed as the fourth video you watch when you browse. The “For You” feature displays content that the algorithm thinks is interesting to you based on your activities.

In-Feed advertisements are beneficial for marketers trying to use TikTok to increase sales and conversions since they may have a CTA.

Branded Hashtags

Businesses employ branded hashtags as promotions to encourage TikTokers to produce content focused on a brand-related tag of their preference.

Unlike other social media websites, the hashtag is only available to brands utilizing this ad format.

Brand Takeovers

Brand Takeovers may include In-Feed, TopView, and Branded Hashtags. This format only features one business a day.

Branded Effects

Branded Effects advertising integrates pictures of products into TikTok content using 2D, 3D, and AR. For example, a company designs product stickers or filters for other TikTokers to use when editing their videos.

Stickers and filters can help increase brand awareness and engagement. Hence, using them means joining a brand-specific game.

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Why Should You Do TikTok Marketing?

Why Should You Do TikTok Marketing

As TikTok’s popularity grows daily, more businesses consider this platform a crucial marketing tool. So why should you follow this trend?

Easy to join

For advertisers, TikTok is a fantastic all-in-one tool. You can create an ad, set a budget, find your audience, and evaluate data in one place.

Multiple types of ads

As discussed in the previous section, you can choose one of the five types of ads.

This feature makes TikTok an excellent place to increase conversions and engagement because it allows you to select what works best for your brand.

Easy to find the right audience

Choosing the right demographic is essential for internet marketing. Luckily, you may connect with the customers that mean the most to your brand on TikTok.

More than 60% of TikTok users belong to the age group of 16 and 24. Even when you increase the age limit to 34, up to 80% of users can fit. It means that TikTok is the best choice if you aim to reach a young audience.

Pro content

TikTok mostly thrives thanks to viral content. You need a fascinating idea or audience connection to earn fame on this vast platform. Once you script the content properly, use a powerful video editor to make it viral.

If you have no idea about which editor to use, TikTok offers many tools to transform your content magically.


TikTok is the perfect platform for showcasing your creativity and gaining attention for being unique. The key is to provoke discussion.

This platform encourages everyone to trigger a trend. Once you reach the top, you must be excited to observe the dramatic rise in your conversion and engagement.

TikTok Marketing Trends in 2023

TikTok has published its annual “What’s Next” to help you plan your marketing strategies effectively. Here is what you should consider:

  • More brands will collaborate with TikTok influencers.
  • Some songs will be very popular, and many users may make their clips backed by those viral tracks.
  • Hashtags will be popular as they used to be in previous years.
  • Marketers will appreciate user-generated content more.
  • No policy is better than honesty.
  • Businesses will use Stitch and Duets more to connect with their audience.
  • There will be more BTS (Behind The Scenes) content.
  • Paid advertising will keep growing.
  • Entertaining content will never get old.

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How To Create A TikTok Marketing Strategy?

How To Create A TikTok Marketing Strategy

Everyone can join TikTok. However, if you want to succeed in TikTok marketing strategy, you need a detailed plan. The following five steps will be what you should take.

Step 1: Be a pro user

Videos from TikTok may have extended to many other platforms, including Instagram and Facebook. But to become a pro, you should know how the app works and improves day by day.

Before uploading your content, be a consumer of the content first. Surfing the platform every day helps you identify the hottest trends, popular videos, and the ins and outs of TikTok.

At this step, do not only focus on content creators that target the same audience as you. Instead, try other producers from different backgrounds. They will help you engage with more TikTok users and bring up some ideas for your future content.

Step 2: Plan which content to produce

Content is what attracts your audience and keeps them engaged. It will also make you stand out from other content creators on this enormous platform.

To produce a video on TikTok, you need to follow these steps:

  • Choose the topic: What is your channel about? What can your target audience get from watching your videos? Knowing your fanbase is the only thing to help you answer those questions.
  • Write the script: After deciding on the topic, write a script that can convey the message effectively. Since the length of a TikTok video is limited, try to make your script concise.
  • Record and edit: Turn what you have written into an appealing video. Adding some music is also an excellent way to go trendy.

You may learn what pieces of content perform well in your sector by watching viral content from businesses and creators alike.

A hashtag challenge is really effective in some domains. Others claim that videos with many tips and how-tos easily receive millions of views.

Please note that you only view viral material to expand your knowledge of the system and how it applies to your particular business; you still need to create your own advertising campaign.

Step 3: Choose what to promote and how to measure the effectiveness

Even when you have a wide selection of products, you must choose which ones to pay more attention to. Here is how to do it:

  • Search your personal social media platforms and TikTok for common ground.
  • Find out whether the content you create elsewhere and the most well-liked content on TikTok have anything in common.
  • You may decide which products would do the best in your TikTok video.

Performance measurement is another thing since you have to choose which metrics you want to focus on and which ones you don’t.

Some people believe that views and likes are the best indicators of success, while others believe that real engagement is more important.

Step 4: Produce regular content

Most social media systems appreciate consistency. Hence, try to establish a regular schedule to upload your content.

TikTok is a “hit or miss.” To get a hit, do not let your audience wait for you too long. They have many other attractive videos to watch, so your absence will discourage them from staying loyal to your channel.

Besides, leave some space between the videos to experiment with new trends and content too. It may first seem to conflict with one another, but with a creative and flexible plan, you will make it.

Step 5: Track the progress

Do not set up your campaign and leave it there. You need to continuously keep track of its performance. Fortunately, TikTok offers in-app analytics to help you grow your brand. There are four categories in this term:

  • Overview: This feature helps you track follower count and engagement
  • Content: You can track your most popular content.
  • Followers: TikTok allows you to break down your audience demographics and analyze audience growth.
  • Live: You can watch insights from your live videos as well.

These statistics are helpful as they tell you how effectively your videos perform. You can take advantage of the data to modify your strategy to produce better content next time.

How To Grow Your Audience On TikTok?

How To Grow Your Audience On TikTok

You have a nice plan for TikTok marketing. But since this platform is highly competitive, you should keep coming up with ideas to grow your audience. If you don’t have any, try these approaches.

Work with TikTok influencers

Users believe in people above brands. Influencers can help in this situation because they now dominate most platforms, from TikTok to Instagram.

Influence marketing will give your brand a more genuine and personal touch, which can be a strong motivator for growing brand awareness and connecting with your audience.

Tell your story

People are emotional beings. So, telling them your story touches them personally and emotionally. Why don’t you think about it when producing your content?

For example, you can share your daily life with the product you are promoting or show your audience the process of making that product.

Don’t be shy when sharing with everyone about whatever you do. It has a similar effect as when you see others uploading videos of their vacations to social media.

Focus on user-generated content

User-generated content (UGC) refers to any type of content produced by actual users, not businesses.

Since 56% of TikTok users feel more connected to brands that post unpolished videos with ordinary folks, prioritizing it is a helpful way to develop audience loyalty rapidly.

UGC feels authentic to users because actual customers produce it. They love the product and want to talk about its value without compensation.

By encouraging your customers to mention you in their postings, you may produce UGC for your business.

If you’ve built a branded hashtag for a product, be sure to go through it for user-tagged content too.

Relevancy and SEO

On social media platforms, relevancy and SEO are always crucial. Hence, ensure that you use relevant postings and hashtags for your brand.

Hashtags are a powerful tool on TikTok to make you viral. However, remember that they will fail if they don’t portray your product or brand.


TikTok marketing is straightforward yet attractive and competitive. To promote your brand on this platform, you need to understand how it works. Another tip is to be honest, diligent, and consistent. Hence, success will be on your way.

Hopefully, you will be a big TikTok name someday. Don’t hesitate to share your experience with us. Thank you for reading!

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