Strategyzer – Master Business Testing

An online course that teaches you a systematic process to test new business ideas from discovery to validation.

  • Discover a clear and practical way to test business ideas
  • Create a shared language for testing in your organization
  • Systematically de-risk new business ideas
  • Avoid the risk of costly failures
  • Pairs with the Business Model and Value Proposition Canvases

Here’s what you will learn

Module 1: Introduction to Testing

  • Upgrade your mindset from executing business plans to de-risking business ideas
  • Become familiar with a systematic testing process
  • Discover the importance of testing systematically, whether in startups or established organizations

Module 2: Hypotheses

  • Ask yourself, what needs to be true for your business idea to work and capture them as testable hypotheses?
  • Prioritize and refine hypotheses, and set yourself up for testing success

Module 3: Experiment

  • Choose the right experiment, for the budget you have, and the type of hypothesis you’re testing
  • Design experiments that produce strong evidence

Module 4: Learn

  • Capture evidence in an efficient manner as you collect it
  • Draw useful insights from a mix of qualitative and quantitative data

Module 5: Take Action

  • Apply four types of action to progress your business idea: collect more evidence, move to the next important hypothesis, pivot or kill your idea.

Module 6: Manage

  • Use the Progress Board to track who’s doing what
  • Use the Innovation Scorecard to quantify how much risk you’ve reduced

Module 7: Present

  • Use the pitch template to tell a story about what you’ve learned and suggest a path forward for your idea

Download mmo

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