Simo Ahava – JavaScript For Digital Marketers

Simo Ahava – JavaScript For Digital Marketers

Description of JavaScript For Digital Marketers

Learning JavaScript can be just the thing that your career needed!

JavaScript is the most popular programming language in the world. It is also one of the fundamental building blocks of the World Wide Web. Simmer’s JavaScript For Digital Marketers teaches you patterns, mental models, and approaches that will help you become a better digital marketer and/or digital professional.

Welcome to JavaScript For Digital Marketers. 

For the longest time, JavaScript has been the most important programming language to learn for professionals working on the World Wide Web. This includes the countless digital marketing experts whose job it is to design, serve, and measure campaigns for various products and services.

However, the barrier to learning JavaScript has always been high. The language started as a complement to the other tools of the web design stack (HTML and CSS), and soon evolved into a full-blown, full stack, comprehensive, and ubiquitous programming language suite in its own right.

For many, learning JavaScript became more about learning how to search StackOverflow (or similar forums). Additionally, JavaScript is so huge that it’s difficult to know just where to start and, importantly, where to stop. This is particularly true in digital marketing, where use cases can range from the simple (accessing some value stored on the page) to complex (building an analytics suite).

For this reason, we created this course at Simmer. We wanted to create a resource designed specifically with digital marketers in mind.

However, JavaScript itself doesn’t know what a “digital marketer” is, and there are no dedicated methods or variables or APIs (by the way, all of these terms are explained in the course) for these “digital marketers”. So even if you’re not a digital marketer, this course is suitable for you, as we learn patterns and tools that are useful for anyone.

JavaScript is a wonderful language, full of “a-ha” moments that mutate frustrations into solutions and struggles into takeaways

Task-based, bite-sized, self-paced video lessons

The course comprises 60+ videos (~7 hours of content), grouped into lessons. Each lesson covers a broader topic, such as JavaScript statements and expressions or advanced patterns.

The videos are mainly voice-over screen recordings, with enhancements and English subtitles to make it easier to follow along.

The course is self-paced, and you can take it at your own leisure. The individual topics always contain text content to help flesh out the concepts. There are code snippets, illustrations, links, and tips to help you understand more about the topic.

The text content frequently contains tooltips that point to entries in a glossary. JavaScript is riddled with obscure terminology, and the glossary should prevent you from being overwhelmed.

Programming exercises in the course are done in the browser’s JavaScript console. This is a great tool for testing your code on an actual web page. In other words, the only thing you need to get started with the course is a web browser with internet access. The browser we use in the videos is Google Chrome, but we don’t do anything that wouldn’t work in other browsers, too.

What will you learn in JavaScript For Digital Marketers?

The course comprises five sections, with 60+ videos, and a total running time of 6+ hours.

1. Introduction

• Course intro and curriculum
• Learn about the JavaScript console in the web browser
• Additional learning resources
• Glossary of key terms

2. Core Concepts

• Revisit (or learn) the basic building blocks of JavaScript
• Learn about different JavaScript types and value assignments
• Understand the difference between statements and expressions
• Start building your own “pattern library”

3. Helpful Patterns

• JavaScript in the web browser
• The Document Object Model and CSS selectors
• Asynchronous JavaScript
• Array methods, iterators, loops, ternary expressions, IIFEs, and more…

4. Applied JavaScript

• How marketing tags work, and how marketing tags SHOULD work
• Dangerous patterns used by marketing scripts and how you can handle them
• How JavaScript works in and with Google Tag Manager
• An ever-expanding “How Do I…?” section for specific solutions to questions emerging from students and from the Simmer Community

5. Advanced Use Cases

• Patterns you won’t need on a daily basis but that are good to know about
• Promises, constructors, “this”, regular expressions, and more
• JavaScript patterns introduced in ECMAScript 6 (and later versions), such as new variable keywords, arrow functions, destructuring assignments, spread syntax, and more

JavaScript For Digital Marketers Course is for you if:

• You work in web analytics, technical SEO, conversion rate optimization, or with tag management solutions
• You have a basic understanding of JavaScript, and you are looking for practical lessons and guidance to help you become a better programmer
• You are literate in some other programming language, and you want to transfer your knowledge into understanding JavaScript
• You want to learn how to communicate better with the web developers you work with
• You want to explore new career paths which focus on web development
• You are looking for task-based instruction from an expert instructor supported by a strong community of your peer learners.

About Simo Ahava

Hi, I’m Simo Ahava, your instructor

I’m a developer working specifically with digital analytics and web browsers. I have been working with JavaScript ever since it was just a scripting language for making the background of a web page flash with random colors.

I use JavaScript on a daily basis, both in a digital marketing context and as a full-stack developer of apps, products, and services.

I love JavaScript. And after taking this course, I’m sure you will too!

Sale Page: Simo Ahava – JavaScript For Digital Marketers

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