Ryan Kulp – Million Dollar Marketer

Here’s What’s Included:            

Million Dollar Marketer

Create a 7 Figure SaaS Growth Blueprint in 8 Weeks

Why this course?

• Most lectures on marketing, sales, and “business” are taught by academics… theorists.
• Theorists have never run a company, never raised money, and never had to explain to their boss why they didn’t hit their numbers.
• Once I saw a “social media viral strategy” course that looked promising. Before enrolling I researched the instructor… 59 followers on Twitter. What gives?

What will I learn:

• How to acquire customers
• Technical marketing skills
• 7+ channels proficiency

Who this is for:

• Marketers with 1-3 years experience
• Developers with serious side projects
• Pre-launch founders
• What’s included
• 8+ weeks of curriculum
• Quizzes and exercises
• 1:1 mentorship

What’s next:

• Get ready to learn a lot
• Get ready for hard work
• Get ready to level up

Course Curriculum:

 

Most courses are “tool” tutorials. We teach how to think like a marketer.

Identify your Target Audience

• Introduction – 3:30
• Stakeholders – 8:01
• Buyer Psychology – 18:45
• The Path to Purchase – 21:00
• Customer Profiling – 10:21
• Pain Scoping – 4:00

[Bonus] Rapid Customer Development Case Study

Projects & Exercises

Resources

Summary

Paid Acquisition

• Introduction – 0:53
• Display – 20:54
• Retargeting
• Retargeting Audiences – 4:31
• Search – 5:55
• Google AdWords – 18:47

Simple ROI Dashboard

• Live Account Exploration – 13:01
• Intro to Landing Pages – 4:23
• Landing Page Tutorial – 88:57

Projects & Exercises

Resources

Summary

Organic Acquisition

• Introduction – 1:22
• Calculate Traffic Goals – 4:22

Organic Channels

• Intro to SEO – 13:11
• [Bonus] Blog Post SEO Teardown – 11:09
• [Bonus] Ecommerce Store SEO – 25:24
• [Bonus] Local Services SEO – 22:14
• Platforms – 3:49
• Social Media – 3:58
• Communities – 7:16
• Growth Systems – 8:46
• Intro to CRO – 6:40

Projects & Exercises

Resources

• Summary – 1:10

Analytics

• Introduction – 5:18
• Content Analytics – 13:00
• Product Analytics – 13:00
• Growth Analytics – 3:38
• Retention Analytics – 6:45

[Bonus] Retention Case Study

• Intro to SQL – 1:12

Projects & Exercises

Resources

Summary

Partnerships and Referrals

• Introduction – 0:53
• Types of Referrals – 6:06
• Customer Referrals – 14:24
• Scaling Word of Mouth – 8:23
• Bonus – Partnership Launch Checklist – 3:52
• Bonus – Partnerships that Cut Costs – 3:41

Projects & Exercises

Resources

Summary

Technical Marketing

Introduction

• JavaScript Event Handlers – 28:18
• Intro to APIs – 55:27
• ROI with SQL – 29:52
• Intro to Web Scraping – 2:38
• Web Scraping – Manual Research – 7:03
• Web Scraping – Buying Leads – 19:20
• Web Scraping – Nonconventional – 28:07
• Web Scraping – Offline Marketing – 11:19

Web Scraping – Advanced Case Study

[Bonus] Sales Hacking

Competitive Strategy

• Intro – Tactics vs Strategy – 8:37
• Brand Safety – 3:42
• Positioning & Differentiation – 4:38
• Projects & Exercises – 4:18
• Conversion Rate Optimization
• Premature CRO is a Waste of Time – 3:56
• A Tale of 6 Optimizations – Prospect CRO – 0:58

Lead CRO

Trial CRO

Customer CRO – Part I

Customer CRO – Part II

Referral CRO

Upsell CRO

• Project – CRO Planning – 0:48

Do’s and Dont’s

Server vs Client-side A/B Testing

Creativity

• Introduction – 6:08

The 3 C’s of the Creative Process

• Conceive – How to find original ideas – 6:49
• Curate – How to make ideas better – 4:33
• Choose – How to pick the best ideas to execute – 8:14

Case Study – Applying Creativity in a Saturated Market

Case Studies – Course Alumni

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide an Gmail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your MMOCourse.org account then going to Downloads Page.