Phoebe Kuhn – Messaging 2023

Clarify your message, communicate the value of your offers & become magnetic to your ideal clients

BRAND

Uncover your competitive edge so you can build a brand that stands out, gets noticed and clearly communicates how you can help your ideal clients.

CONTENT

Craft compelling content that gets serious traction, grows your audience, builds trust and positions you as the clear authority and go-to leader in your industry.

STORYTELLING

Master the copywriting and storytelling skills that resonate and convert your window shoppers into lifelong repeat customers.

What You’ll Learn In Messaging 2023?

Module 1: Customer

Learn how to identify who your ideal client actually is, understand the psychology behind what drives their behaviour and what they desire most, so that you can create the most compelling and effective offers that they absolutely love and know exactly how to speak to them, so they ask questions like, “are you in my mind?!” This is the key to unlocking everything.

• Identifying Your Ideal Client
• Market Research
• How To Move Past Your Fear Of Market Research
• I’m Feeling Really Apprehensive About Doing Market Research, Do You Have Any Ideas Of How I Can Move Through It?
• How Do I Initiate Market Research Around Taboo Topics Without Offending Anyone?
• How Do I Market To A Type Of Client I’ve Never Worked With Before?

Module 2: Positioning

Understand the most valuable skills in business, identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy. This is the foundation to becoming a masterful communicator.

• The Problem That You ACTUALLY Solve As A Coach
• Getting To The Tangible Outcomes
• Unique Selling Proposition
• How To Write Your “I Help” Statement For Your IG Bio
• Extracting Scenarios From Your Market Research
• How To Create Scenarios For Your Messaging
• How To Position Your Offer So People Buy
• Communicating The Cost Of Not Taking Action

Module 3: Offer

Learn how to create low and high ticket offers based on your ideal clients desires, as well as understanding how to correctly price, when to raise your rates and mastering the nuances of inclusions, boundaries and value stacking.

• Outlining Your Irresistible Offer
• Creating Your Offer Framework + Content Pillars
• Your Offer Transformation + Irresistible Tagline
• Offer Inclusions & Value Stacking
• If You Don’t Have An Offer
• Creating A Buyer Journey
• How To Price Your Offers
• Process For Pricing Your Offers
• How To Turn A Skill Into A Tangible Offer
• Capacity To Deliver Your Offer To Prevent Burnout
• Establishing Boundaries To Eliminate Resentment
• How Do I Set Boundaries With Clients That Are Also Friends?
• How Do I Consistently Create Offers That Feel Good?
• How Do I Know If I Should Kill My Offer?

Module 4: Marketing Psychology

Understand the most valuable skill in business; communication. In this module you will learn cutting edge marketing psychology so you can become truly influential in your messaging. You will learn how to speak to clients at higher levels of consciousness that are more fun to work with and pay premium prices, without flinching. You will understand how to speak to people at every stage of awareness and willingness so you can effectively prime more of your audience to buy and tap into the missing 97% of the market. You’ll get all of the frameworks for identifying and extracting tangible outcomes, unique selling propositions, and how to position any offer in any niche, so that people see the value and actually buy.

• The Value Communications Model
• The Levels of Commitment (how to speak to people at their level of willingness)
• The Messaging Hierarchy (how to speak to people based on their level of awareness)
• Understanding The Three Tiers Of Content & How They All Work Together

Module 5: Storytelling

Master the timeless art of storytelling so you can craft unforgettable marketing that penetrates the minds and hearts of your audience.

• How To Audit Your Posts
• Overcoming Writers Block
• How To Write Your Brand Story

Module 6: Content

The secret sauce. Learn the exact frameworks for every different type of engagement content, the psychology and strategy behind why and how it works, so you can master getting more results with way less effort. You will also learn how to come up with content ideas, create a content plan, as well as visual design, written format and video.

• How To Come Up With Content Ideas
• How To Create A Content Plan
• Content Planning Masterclass
• How To Do Content Research For Idea Generation
• Creating Engagement Content
• Creating How To Content
• Creating What Is Content
• Creating Why Content
• Creating Storytelling Content
• Writing Headlines
• Framework For A Livestream
• Framework For A Webinar
• Framework For A Masterclass
• The Difference Between A Livestream, Masterclass & Webinar

Module 7: Copywriting

Ready to make sales? Master the art of persuasion by learning how to write show stopping headlines, effective sales posts, magical CTA’s and finally understand the difference in messaging to sell out every single type of offer from 1-1, to high ticket. Then learn how to leverage your client testimonials and turn them into powerful case studies for social proof that actually works.

• How To Write Sales Posts
• Magical CTA’s
• How To Sell Your 1-1 Offers
• How To Sell High Ticket Offers
• How To Sell Masterminds
• How To Take A Testimonial & Turn It Into Sales Copy
• How To Create A Testimonial Bank & Leverage Your Social Proof

Sale Page: Phoebe Kuhn – Messaging 2023