Part III – Business Blueprint and Certification

SYLLABUS: CERTIFICATE IN SENIOR REAL ESTATE
WELCOME TO SUCCESS IN SENIORS REAL ESTATE: CERTIFICATION TRACK
Course Faculty: Dr. Nikki Buckelew, PhD, CSHP, CSDC

PROGRAM DESCRIPTION

• This course prepares graduates to manage issues associated with residential relocation in older adults, particularly longtime homeowners and those downsizing into smaller or more manageable residences. Current research will be examined. Residential real estate and senior move management best practices will be discussed. Those having successfully completed the required core courses (Parts 1 and 2), Business Blueprint and Certification (Part 3), and comprehensive exam, are eligible to apply for Certification as a Senior Housing Professional designation administered by the Seniors Real Estate Institute.

COURSE LEARNING OUTCOMES:

• Upon completion of this course you will:
• Understand the changing demographics impacting the real estate industry today and in the future.
• Recognize the broad range of issues older adults face as they make decisions about their current and future housing needs.
• Have the knowledge necessary to effectively guide longtime homeowners through the downsizing and relocation process.
• Understand the challenges of older adults and their adult children as they relocate into senior living communities.
• Understand the most common types of senior living arrangements available in today’s market.
• Know the four proven platforms for developing a successful senior real estate niche.
• Have multiple strategies for filling current knowledge gaps and becoming the authority.
• Be prepared to develop a strong resource team for both client service and business development.
• Understand the seven fundamental truths of successful senior housing professionals.
• Have the tools and resources for developing both a short and long term pipeline of referrals and leads.

COURSE CONCEPTS

• Nature of late-life moves for individuals and couples
• Global attitudes and stereotypes surrounding aging in place and relocation
• Senior living options and Housing for Older Persons Act (HOPA)
• Relocation-related fears, concerns, and challenges of older adults and caregivers
• Family relationships and communication
• Real estate and move management systems and processes
• Ethical considerations in senior real estate
• Business building strategies and techniques