Build a Business That Lasts
Former Starbucks CEO Howard Schultz rose from a childhood in public housing to leading a company that revolutionized the way the world drinks coffee.

With no formal business education, he relied on his values while growing a 13-store chain into a global brand with more than 250,000 employees. In his 90-minute video series, Howard shares what he’s learned about business leadership and being an entrepreneur.

  1. Jump In
    Howard Schultz didn’t have an MBA or an Ivy League degree, but he had a dream of building an enduring company. He tells you how to face self-doubt when starting your journey as an entrepreneur.
  2. Values and Profits Are Not Enemies
    Howard shares the origin story of Starbucks, and how he built a company where values and profit are not in conflict.
  3. Be Curious
    Learn why intellectual curiosity, learning on the job, and finding a mentor are important for every entrepreneur.
  4. Don’t Pioneer. Disrupt.
    Howard shares his thoughts on a question he gets from entrepreneurs: Should I disrupt an existing category or start a new one?
  5. Focus and Get in the Mud
    Learn why leaders of every organization must establish priorities and understand the intricacies of their business.
  6. Find the Right Investors
    Howard shares his advice on how to find the right investors for your business and what to communicate to a potential investor.
  7. Coffee Break
    Take a coffee break with Howard as he teaches you how he makes his favorite French press coffee.
  8. Overinvest in Culture
    Howard defines what culture means to him and ways to maintain a healthy balance.
  9. Hire a Values-Based Team
    Your primary job as CEO will be to hire a team that shares your values. Howard shares his approach to accomplishing this.
  10. Don’t Manage. Lead.
    People don’t want to be managed. Howard gives advice on how to effectively lead your team.
  11. Cannibalize Yourself
    Howard shares ways to stay ahead of the competition by cannibalizing your core business.
  12. Real Leadership: What Do You Do in Crisis?
    Hear how Howard led Starbucks through a crisis in 2008, and why it’s important to earn success everyday.
  13. Onward
    Howard gives you parting advice on knowing when is the right time to make the leap and start your business.

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