Marcus Sheridan – Content Success Formula

Major Content Marketing Problems
Do you feel nobody else in your business understands Content Marketing – or cares about educating your customers? Are you struggling to get started with a plan that would help you consistently publish content all year long? Would you like to get major results from your Sales and Marketing team, but just don’t know how to pull it all together?
This is normal!
Heck, you may be experiencing these too:

• Getting buy-in from other people on your team or your whole company
• Understanding how to write blog articles that get noticed and appreciated by Google.
• How to optimize your articles for search engines the right way – without wasting money on pay-per-click ads that don’t often work.
• Understanding the value of inbound marketing and the methodology that will set you apart from your competitors.

But if you’re visionary – an outlier within your space – you want more. You want to become THE trusted source of your space. You want to be seen as the Wikipedia of your industry, that’s a beautiful thing.
Life and work – can quickly become an ongoing competition for your time and attention – one that many of us rarely win. You’re just left feeling overwhelmed by all of the pieces and how to efficiently put them together in a cohesive plan that you can follow week in and week out.
I firmly believe it doesn’t have to be this way.