Lean Content Academy – Content Checklist Tool

The Content Checklist: 84 Actionable Steps To A Perfect Campaign

What do you think is stopping you from creating great content?

You’ll probably say time, budget or talent – but with a rock-solid process, you don’t need to rely on these things a fraction as much as you currently do.

Building that kind of process takes trial, error, iteration and experience. But thankfully we’ve done all the hard work so that you don’t have to.

Follow the steps. Get the results.
It’s really that simple.

84 Steps. 9 Stages.
This tool separates the 84 steps into nine distinct stages of the content process, bringing you from initiation to completion.

1) Strategy Development
Explore your business objectives, your audience, your opportunities and how these influence your content strategy.

2) Technical Preparation
Get set-up for launching your social media and ad accounts.

3) Pre-Production
Plan how you’re going to create your content, by establishing repeatable processes, allowing you to get the right information from the right people.

4) Production
Execute these plans by creating blog, video, podcast and email content.

5) Quality Control
Edit and cross-check everything you’ve produced to ensure that it’s in line with your brand.

6) Re-purposing
Invest time in making sure that you can reuse the content you’ve created in multiple ways.

7) Optimization
Deep-dive into SEO to ensure that the right people are finding your brand.

8) Distribution
Get started on your ad campaigns, focusing on what audiences you’re targeting and running conversion campaigns.

9) Measurement
Gauge your success against your KPIs and adjust your approach accordingly.

Here’s what you’ll get:

Experience
A product based on the experience of an expert that has sold more than 5,000 digital products aimed at making the content marketing process more efficient (both for professional creators and business owners or in-house teams).

Insight
A “peek” into the brain of a man who runs one of Ireland’s top content marketing agencies (having grown from zero to 7-figure turnover in just three years!)

Guidance
Exact instructions along the way will save you from getting lost in the process, making sure you know exactly what to do in each step.

Efficiency
A guaranteed way to increase the effectiveness of your content with a checklist that stitches together all the important steps of the process, in a way that makes it easy for everyone.

Industry tips
“Insider” secrets and optimizations that can shortcut your way to effective content that delivers business growth.

Salepage: Lean Content Academy – Content Checklist Tool

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