Julia Campbell – Instagram for Nonprofits

How to Raise Awareness, Get Visibility, and Drive Donations with Instagram

Instagram is a powerhouse when it comes to social media marketing and raising awareness. And with the addition of Instagram fundraising tools, such as the profile Donate button and the Instagram Donation Sticker, it’s become one to watch in terms of driving donations.

According to Pew Research, 40% of US adults say they use Instagram – and the platform has a notably strong following with young adults. In fact, a majority of 18- to 29-year-olds say they use Instagram (71%) or Snapchat (65%), while roughly half say the same for TikTok.

It’s not enough to lump Instagram into your overall “digital marketing strategy” or “social media plan”. Instagram has distinct features that make it work – best practices, strengths, weaknesses, and features like Stories and Reels that people love.

In this training, I spill the tea on Instagram secrets, and give you exactly what it takes to succeed on this platform for a nonprofit.

What You’ll Learn In Instagram for Nonprofits

• How to get started using Instagram Business Tools (it’s free and gives you some different, useful features as compared to the personal, individual Instagram account)
• How to get started using Instagram’s native fundraising tools (NOTE: Your nonprofit must be registered with Facebook Charitable Giving Tools to access these)
• How to craft a fundraising message for Instagram – even if you don’t use their native embedded fundraising tools
• How to craft a one-page Instagram content strategy, incorporating some of their most popular features like Live, Stories, and Reels
• How to leverage Instagram even if you don’t have photos of children or puppies – and even if you work at a nonprofit that has client confidentiality restrictions (yes, you can!)
• How to look at metrics and determine success
• How to get started using Instagram’s Ad platform to get more followers and more visibility

Sale Page: Julia Campbell – Instagram for Nonprofits

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