Jon Loomer – Beyond the Boost

Jon was first exposed to Facebook while working for the National Basketball Association in 2007. The NBA partnered with Facebook (then 50 Million users and growing) to create an app (before you could create your own). He immediately fell in love with the platform and has been using it ever since.

Jon started this website and ultimately his business in 2011 after a pair of layoffs left him wanting more. He was determined to build a business around his family, consisting of his wife and three sons. He would no longer allow his business to keep him from seeing his boys grow up.

Jon considers himself an “accidental marketer.” He is not your typical high-pressure salesman because he doesn’t like being sold to. Jon provides practical advice for the typical marketer who wants to stand out in a sea of gurus, deception, and noise.

TOPICS COVERED

• The Boost Button and Its Limitations
• Campaigns, Ad Sets, Ads
• Campaign Objectives
• Split Testing
• Campaign Budget Optimization
• Destinations
• Custom Audiences
• Lookalike Audiences
• Lookalikes Based on Lifetime Value
• Interest Targeting
• Connections
• Saved Audiences
• Placements
• Daily and Lifetime Budgeting
• Optimization
• Ad Formats
• Instant Experience
• Copy
• Imagery
• Custom Creative by Placement
• CTA buttons
• Dynamic Creative
• Multiple Text Options
• Language Optimization
• Ad Reporting Basics

Salepage: Jon Loomer – Beyond the Boost

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