Hasan – Product Marketing Course

Hasan Luongo is the Director of Growth Marketing at Voicea where he leads user acquisition, and activation on mobile and web platforms. Voicea is Hasan’s first B2B focused growth role, previously he lead growth at a few of hyper-growth consumer and marketplace startups, such as Honey, YourMechanic, and Homejoy.

Course Curriculum
Course Handbook

• Week 1. Marketing Funnels & Key Performance Indicators (KPIs) (349:39)
• Week 2. Customer Acquisition Channels & Search Engine Marketing (SEM) (320:18)
• Week 3. Social Advertising, Pay-Per-Click (PPC) & Search Engine Optimization (SEO) (325:59)
• Week 4. Customer Relationship Management (CRM), Email, & Marketing Automation (316:37)
• Week 5. Marketing Analytics, A/B Testing & Reporting (307:53)
• Week 6. Branding, Storytelling & Conversion Rate Optimization (CRO) (314:47)
• Week 7. Marketing Planning, Budgeting & Growth Hacking (313:10)
• Week 8. Final Presentations (237:16)

Salepage: Hasan – Product Marketing Course

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