Johnathan Dane & Ross Hudgens – GrowthComet Agency Course

Here’s What You Get:

Month 1 – The Foundation

• When You Should Quit Your Job (8:41)
• The Mentality Needed to Run a Successful Service Business (6:15)
• Choosing Your Name (6:49)
• Brand Positioning for Service Businesses (9:06)
• Lemonade Stand Principle (6:34)
• There’s Margin in Mystery (8:05)
• Important Metrics to Track (8:50)
• Pricing Models for Service Businesses (8:48)
• Prove That You Can Make Money (5:11)
• Should You Have a Co-Founder? [BONUS] (3:22)

Month 2 – Acquiring Clients

• When and How You Should Offer Free Work (5:54)
• Guerilla Marketing Tactics or How to Get Your First Clients (6:36)
• How to Get a Huge Client (8:13)
• Thought Leadership for Business Development (8:01)
• How to Network for Clients (6:24
• How to Use Resourcefulness to Generate Clients (6:28)
• Pricing Strategy for Increased Revenue & Better Close Rates (5:32)

Month 3 – Sales Success

• Example Sales Call Recordings (2:43)
• Example Proposal Templates (4:49)
• Example Contract Templates (4:47)
• How to Deal With Objections (7:10)
• How to Set Expectations to Improve Client Retention (5:03)
• Sales Experiments You Can Run (5:45)
• Example Case Studies + References (7:07)

Month 4 – Building Your Cookbooks

• The Importance of Execution Recipes (4:52)
• Example KlientBoost Recipes (6:52)
• Example Siege Media Recipes (6:08)
• KlientBoost Client Expectation Recipes (10:04)
• Siege Media Client Expectation Recipes (3:16)
• Example Project Management Templates (1:04)

Month 5 – Building Your Team

• When Should You Hire Your First Employee? (8:59)
• The Scientific Way to Hire Winners (8:10)
• Recruiting Senior Employees (8:36)
• How to Attract Junior Employees (9:17)
• Creating Growth Tracks for Employee Retention (18:07)
• The Roles You Should & Shouldn’t Have (7:52)
• Organizational Structures & Accountability Charts (6:19)
• How to Fire Effectively & With Grace (9:05)

Month 6 – Retaining Clients

• These Are Your Golden Clients (5:03)
• The Expectations Agreement (2:10)
• Soft Skills Mastery (3:33)
• Reporting and Communication (6:54)
• G.L.U.E. (3:02)
• How to Use Feedback to Improve Client Retention (6:20)
• Progress Based Goal Setting (2:34)
• How to Put Out Client Fires (5:04)
• How to Deal With Losing Clients (4:23)

Month 7 – Thought Leadership

• How to Create and Build a Brand (9:43)
• How to Delegate Thought Leadership (6:25)
• Strategies for Amplifying Thought Leadership (10:18)
• Leveraging & Yes Laddering (7:38)
• How and When to Use Awards (5:33)
• When, How and If You Should Speak at Events (6:14)

Month 8 – Culture

• The Importance of Transparency+Internal Communication (8:43)
• Company Perks You Need and Don’t Need (6:05)
• How to Set Mission and Vision (5:34)
• The Open Door Policy on Steroids (8:22)
• Suggested Books You Should Read (7:35)
• How to Pick an Office Location + If You Should Open a 2nd Office (10:36)

Month 9 – Acquisition Expansion

• SEO Best Practices for Agencies (14:32)
• PPC Best Practices for Agencies (11:59)
• Being Everywhere (6:38)
• How to Form Partnerships for Lead Generation (6:41)
• Outbound Client Acquisition Strategies (9:33
• How to Generate Referrals Consistently (11:14)

Month 10 – Operations

• Operations 101 (7:38)
• The Head of Retention Role (7:58)
• The Head of Training Role (6:44)
• The Tools You Should be Using (4:10)
• Operational Hire Triggers (6:57)
• How to Deal with Hard Times (7:36)
• Time Management for Agency Owners [BONUS] (4:00)
• How to Fire Bad Clients [BONUS] (3:11)

Month 11 – Putting Yourself Out Of Business

• Auditing Everything for Improvement (10:35)
• Practice Harder Than You Play (4:24)
• Removing Yourself Form Day to Day (5:21)
• The 70-10-80 Rule (5:37)
• Can Software Do Your Job? (6:15)

Month 12 – Selling Your Business

• The Basics of Agency Acquisitions (11:15)
• Valuation Increasers (7:32)
• Valuation Decreasers (7:28)
• Earn Outs & Non Competes (4:45)
• How Webris Got Acquired w/ Ryan Stewart [BONUS] (4:46)
• What’s Next? (1:38)

Salepage: Johnathan Dane & Ross Hudgens – GrowthComet Agency Course

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