Richard Linder – Email Marketing Mastery

Richard Linder – Email Marketing Mastery
Discover the proven plan for effortless , automated email marketing that generates AT LEAST 200 % more sales from the list you already have ( even if it’s tiny )
Here is what you get :

• The Perfect Promotional calendar
• Develop a 30 and 90 – day promotional calendar that when done correctly , results in revenue and engagement to hockey stick straight up ! Once you have collected your assets and understand the key Concepts you can create short – term and long – term rolling calendars .
• 4 Magic Questions
• Answer these 4 “ magic ” questions before you ever Start writing an email to set your campaign up for success . As long as you can answer these 4 questions you will know how to write an email that establishes you as an authority in your industry and builds a bond with your list .
• Points of Belief
• Think about exactly who youre writing to and exactly why they may want to buy – why do they care what you have to say ?
• Once you are able to define the desired end result you will be able to develop a journey through yºur email copy that takes the customer from where they are to where they want to be by Using your product of Service .
• 3 Categories of Emails
• Learn how and when to Use the 3 different categories of email campaigns – transactional , relational , or promotional .
• Choosing the correct category will ensure that yoƯre emailing your prospects with the correct messaging ! ( This is how to send multiple campaigns and offers without BURNING your email list )
• Become a Certified Email Marketing Master & Learn How to Generate the Highest ROI of ANY Marketing Strategy in Your Business . . .
• Create the PERFECT promotional calendar for your business . . . ( Do this right and youll see revenue AND engagement hockey stick straight up ! )
• Ensure your emails actually make it to the inbox . . . ( HINT : practice poor list hygiene and your deliverability will suffer )
• Use proven tricks to get MORE opens and MORE clicks from even your most engaged and loyal subscribers . . .
• Learn which goals and metrics you should be tracking on a day – to – day basis to measure your Email Marketing success .
• List “ CPR ” . . . How to clean and revive your dead ( or nearly dead ) email lists and get them opening and clicking again !
• Discover the 4 “ magic ” email copywriting questions ( and why answering 4 simple questions will practically write your email copy for you )
• Queue the Click : 6 psychological tricks to get your subscribers primed and ready to click the links in your emails
• 3 segmentation strategies that actually work and ensure that you ‘ re only emailing your perfect prospects ! ( This is how to send multiple campaigns and offers without BURNING out your email list )
• The 2 most important questions to answer before triggering ANY campaign to a new subscriber ( Get this wrong and the next button they click could be Unsubscribe or worse – Spam )
• Email Indoctrination : The perfect welcome email campaign to start building real relationships with your new subscribers and turning them from strangers into friends
• Campaign Mapping : How to find and duplicate your most successful marketing campaigns ( So you always know what you ‘ re promoting and when you ‘ re promoting it )
• The only 4 reasons people buy from you ( and how to leverage them to generate more sales from your email marketing efforts )
• The 9 sneaky tricks that triple your email open rates ( and when to use them )
• Campaign Creation : The 5 types of email campaigns you should be using in your business ( and how to Storyboard and craft each one )
• 3 must – use tools to monitor your email deliverability and make sure you ‘ re getting into the inbox )

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