Elizabeth Lotardo & Lisa Earle – Advanced Business Development – Communication and Negotiation

Elizabeth Lotardo & Lisa Earle – Advanced Business Development – Communication and Negotiation

Lisa Earle McLeod – Author of Selling with Noble Purpose | Expert on Purpose in Business | Virtual Keynotes & Online Courses. Sales leadership expert Lisa Earle McLeod is a popular keynote speaker, author, and consultant.
Elizabeth (McLeod) Lotardo – Consultant. Speaker. LinkedIn Learning Instructor. Selling with #NoblePurpose. Elizabeth McLeod is the vice president of client services at McLeod & More, Inc.

Deals are won and lost in the nuances of communication and relationship building. To be successful, business development reps must learn to pivot and build value in a variety of customer conversations. In this course, join Lisa Earle McLeod and Elizabeth McLeod as they share strategies that can help experienced reps take their communication and negotiation skills to the next level. Learn how to get into the right mental space for strategic conversation. Discover how to engage sophisticated customers through high-level questioning and body language, as well as how to negotiate without damaging a relationship or descending to the lowest possible dollar. Plus, learn how to keep your value top of mind with your buyer after you make the handoff.

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