Dave Chaffey – Total E-Mail Marketing

Total E-mail Marketing Book

The second edition of my Total E-mail Marketing book focuses on using outbound marketing E-mails and E-newsletters to prospects and customers, but it also includes managing inbound customer communications to respond to customer service enquiries.

As well as reading the updates below you can read in-depth articles on E-mail Marketing by Dave Chaffey written for the Chartered Institute of Marketing’s What’s New in Marketing.

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