Dan Kennedy – Influential Communication and Writing Workshop

This course is a re-creation of Dan Kennedy’s powerful and impactful Influential Writing Workshop geared for the serious and advanced student ready to take their writing to a whole new level. Influential writing is the secret to retaining customers for life and Dan not only removes the mystery of writing, he shares his “secret code” on how to write influentially, providing a treasure chest of principles, techniques and strategies.

The relationship with your customers is not only the most vital asset in business, it is the ONLY asset that truly matters. Your communication with your prospects, from e-mails, to newsletters, to teleseminars, to speaking can now contain the secrets learned in this seminar. If you are in business, you’re in the business of influencing. Dan teaches his 31 principles of influential writing, how to use them on purpose and how to incorporate them into every single thing you do.

What You’ll Learn?

• Define the way you should communicate so as to ATTRACT people of the greatest monetary value to your unique business.
• Discover communication principles that will allow you to CONNECT with your customer base, increase their retention and keep them interested and engaged (which is important if you want influence, power, sustained success and secure income).
• Grow beyond basic copywriting “selling techniques” and refine your communication so you GAIN ACCEPTANCE of advocated positions (it’s about having people “with you” – not just selling to them).
• Learn how to move your readers from ordinary interest to FASCINATION as you keep customers not just happy, but motivated and always looking for more.This enables you to transform the marketing of your business from good to great.
• Use 5 Tests to determine whether you are succeeding at influential communication. These will provide clarity on which of Dan’s principles you desperately need toimplement – and just using a few of the 31 Influential Writing Principles can dramatically improve the response to your writing.
• Remove the mystery of writing while utilizing Dan’s tools and questions whenever you sit down to write – especially a sales page. Everything you write will be more strategic, purposeful, disciplined and prolific.
• Save time going through your own trial and error with Dan’s systems, formula, checklists, tools and templates to make your writing much easier to execute.

Who Is It For?

• This is a SERIOUS student’s product. It’s NOT for you if you’re happy getting by with cut-and-paste copywriting, generic or mass-produced newsletters, and 140 character tweet messages. This is an ADVANCED training. It is for you if you’ve got a serious fascination, even obsession with communication, persuasion, influence and psychology. You, the serious student, will welcome this course’s challenging nature, you’ll appreciate being provoked, and it will likely rank it as one of the all-time best investments you’ve ever made learning from Dan Kennedy.

What You Get

• 13 CDs
• 213-page edited transcript of Dan’s entire presentation
• 311-page manual with Dan’s presentation materials
• A comprehensive manual of attendee writing samples, to use as your personal “swipe file”.

Salepage: Dan Kennedy – Influential Communication and Writing Workshop

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