Bob & Miles – Conversion Tracking Mastery

Google Ads tracking is a huge mess.

It’s becoming increasingly harder to properly track conversions.

People are using ad blockers, browsers block third-party cookies, and privacy regulations + lack of user consent can lead to gaps in conversion data.

On top of that, there are huge data discrepancies as ad platforms process and report data differently.

The current landscape causes a huge problem because, without proper conversion tracking, you will never get your desired results.

Conversion tracking is the foundation of Google Ads. But most PPCers suck at it. 

It’s shocking how often we see suboptimal setups.

Basic Google Ads conversion tracking won’t do the trick anymore. You can forget it it if you’re only importing conversion goals from Google Analytics.

If you want to succeed with Google Ads in 2023 and beyond, you must go beyond the basics and step up your tracking game.

The problem: most specialists don’t know what they don’t know.

You need to implement a wide spectrum of advanced conversion tracking techniques if you want to maximize your results.

How many of these have you heard about but never really used?

Offline Conversion Tracking (OCT), Enhanced Conversions for Leads, Consent Mode, Profit on Ad Spend (POAS) Conversion Adjustments, Server Side Tagging, New vs. Returning Customer Data, Conversions With Cart Data?

These are just some examples.

You need to implement these to measure more and get more insights.

If you’re looking for a competitive edge in 2023 and beyond, double down on data & conversion tracking.

Introducing Conversion Tracking Mastery

Advanced conversion tracking is one of the core pillars of our Google Ads Masterclass curriculum.

Our students were blown away with the quality of the workshops, and had no idea there’s so much that goes into proper conversion tracking.

Now, for the first time ever, we’ve bundled everything we know into our new on-demand course: Conversion Tracking Mastery.

This will be your biggest competitive edge in 2023 and beyond:

Your ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.

Whoever has the most high-quality data wins.

What You’ll Learn In Conversion Tracking Mastery?

Master the basics – conversion tracking best practices.

Create a competitive edge by mastering the basics

• Step-by-step implementations of basic Google Ads conversion tracking for Ecom, Lead Gen & SaaS accounts
• Deeply understand the entire spectrum of Google Ads conversion tracking with our new Measurement Maturity Models for Ecom, Lead Gen & SaaS accounts
• Conversion tracking best practices (when to use what, attribution, micro vs. macro, GA4 vs. Google Ads tracking etc.)

Measure more conversions.

Simple implementations to simply measure more

• Learn how to measure more with Enhanced Conversions, Consent Mode and Server Side Tagging (including implementation videos)

Measure real business results.

Go beyond the basics and measure REAL business results

• Lead Gen & SaaS: forget spammy leads and measure real business results with Offline Conversion Tracking, and Enhanced Conversions for Leads
• Ecom: how to measure profit, not just revenue

Enrich and correct your dataset.

Advanced techniques to improve the quality of your data

• Unlock New vs. Returning Customer Data (why are most specialists not using this yet?!)
• Implement product-level sales data in Google Ads with this new, unknown feature (unlock epic new insights!)
• Unlock new conversion segmentation reports with Custom Variables
• Data messed up? No problem! Fix them with Conversion Adjustments and Data Exclusions!

The Full Curriculum

Module 1: Tracking best practices

• Tracking is a mess and what to do about it
• PPC Mastery Measurement Maturity Model: from Rookie to Master
• Macro vs. micro conversions
• Attribution best practices
• Attribution reports
• The importance of third-party attribution tools
• Approach for switching to new conversion goals
• Why you should never rely on Google Analytics imported data

Module 2: Basic tracking with GACT

• Different GACT implementation techniques (and its pros and cons)
• How to track form submissions with GTM
• How to track clicks on important elements with GTM
• How to track specific events with GTM
• How to implement GACT with GTM for Ecommerce accounts
• How to implement GACT for WooCommerce
• How to implement GACT for Magento
• How to implement GACT for Shopify
• Track incoming phone calls with call tracking software
• How to configure your account-default and campaign specific goals
• Conversion action settings best practices

Module 3: Measure more conversions

• Measure more with Enhanced Conversions
• How to implement Enhanced Conversions with GTM
• How to implement Enhanced Conversions with gtag
• The importance of Server-side Tagging
• How to implement Server-side Tagging
• Fill in the gaps with Consent Mode & Conversion Modelling
• How to implement Consent Mode with GTM (web)
• Ecom: measure up to 15% more with ProfitMetrics Conversion Booster

Module 4: Measure real business results

• Lead Gen: the benefits of and use cases for Offline Conversion Tracking
• SaaS: the benefits of and use cases for Offline Conversion Tracking
• Important remarks in regards to Offline Conversion Tracking
• Types of Offline Conversion Tracking imports
• How to implement Offline Conversion Tracking using GCLID
• How to implement Enhanced Conversions for Leads
• Hashing first-party data for scheduled uploads
• Ecom: Improve your efficiency with profit tracking
• How to implement profit tracking with Profitmetrics.io

Module 5: Enrich your data input

• New vs. Returning Customer Data
• How to setup New vs. Returning Customer Data with GTM
• How to setup New vs. Returning Customer Data with gtag
• Enrich your insights with Conversions with Cart Data
• How to implement Conversions with Cart Data with GTM
• How to implement Conversions with Cart Data with gtag
• Enrich your data with Custom Variables
• How to setup Custom Variables with gtag
• How to setup Custom Variables with OCT
• How to avoid duplicate conversions
• How to send over your transaction ID with GTM
• How to send over your transaction ID with gtag

Module 6: Correct your dataset

• Fix bad data with Conversion Adjustments
• How to implement Conversion Adjustments
• Data messed up? Use Data Exclusions
• How to apply Data Exclusions

Sale Page: Bob & Miles – Conversion Tracking Mastery

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