Becca Tracey – Uncage Your Business

Becca Tracey – Uncage Your Business

Description of Uncage Your Business

Here’s the deal:

TO BE IN BUSINESS, YOU NEED CLIENTS.

MOST COURSES TEACH YOU STEPS 5-10…

BUT WHAT YOU NEED ARE STEPS 1-4 – THE FOUNDATIONS THAT WILL MAKE ALL THE REST OF YOUR MARKETING ACTUALLY WORK.

But not many people talk about this, and certainly not all those shiny courses you see advertised online. Because it’s not a tactic, or a strategy, or a sexy “6-figures in a month!” gimmick.

It’s a methodical process of figuring out who you serve (your niche), what you offer them (your package), and how to sell it in a way that makes them want to buy (how you talk about what you do).

THAT, ALONG WITH SOME SERIOUS FOCUSED ACTION, AND SOME STRONG MINDSET WORK,

IS WHAT IT REALLY TAKES TO GET CLIENTS.

THE SECRET NO ONE WHISPERED TO ME (BUT I’M HERE TO WHISPER TO YOU) IS THIS:

NO AMOUNT OF TRAININGS, COURSES, AND “TACTICS” CAN WORK IF YOU ARE NOT CLEAR ON THE BASIC FOUNDATIONS OF BUSINESS…

I know, I know. “Foundations” doesn’t SOUND sexy (which is why so few business coaches talk about it).

But you know what IS SEXY?

GETTING CLIENTS! CLIENTS THAT FIND YOU ON THE INTERNET! AND PAY YOU.

OVER AND OVER AND OVER AGAIN. #BUSINESSGOALS

Once I NAILED the foundations, and helped other solo-preneurs do the same — I saw that it actually wasn’t so hard and painful to build and run a successful business.

What will you learn in Uncage Your Business?

MODULE 1: UNCAGE YOUR NICHE

NICHE LIKE A BOSS SO YOUR VALUE IS CLEAR AND CLIENTS START COMING TO YOU.

• Tackle specific mindset crap about the fear of choosing a niche, so you never get stuck in niching again!
• Finally get over the whole “niche” confusion and match made in heaven
• Learn how to pinpoint who your ideal client is (no avatar exercises, promise!), so you only work with people who are a great fit (no more deadbeat clients or working with “everyone”)
• Understand your client base in a way you never have before (once this clicks, you’ll want to marry me)
• Identify the exact problems your clients have and learn to talk in terms of the RESULTS you can offer them — so that everything you offer becomes a
• Use proven market research strategies… which is really just an unsexy term for all the information we will uncover about your clients that will feel like CHEATING in your business — you will have a goldmine of language, ideas, and content to help you create what your clients really want (no more guessing or stressing about trying to figure it out – let your clients tell YOU with our magic market research formula)
• Learn how to “analyze” your market research results (no more left wondering WTF you’re supposed to do once you interview people!), and build a system for continuously using research to make decisions about what to create, at every step of your business
• Use your new data so you know exactly what to create for your packages, freebies, blog post content, and more! NEVER have to guess at what to write about or what to offer ever again! #WINNING!

MODULE 2: UNCAGE YOUR MESSAGE

ARTICULATE A PASSIONATE AND CLEAR MESSAGE THAT HELPS YOU STAND OUT.

• Uncover any mindset issues regarding messaging so you get out of your own way!
• Nail down your true expertise (and stop feeling like you have to do it all)
• Find your unique point of view, so that your business stands out (without trying so hard to stand out)
• Be able to truly tell people what makes you different, and never feel like you are competing with anyone else again (because nobody is you but YOU, and it’s time to leverage the shit out of that)
• Craft blog and interview content using your message that will get people’s attention and open doors for all kinds of media opportunities like guest posts and podcasts

MODULE 3: UNCAGE YOUR PACKAGES + PRICING

CREATE THE PERFECT PACKAGES + PRICING TO NAIL YOUR CLIENT CONSULTATIONS!

No more generic offers. This week we dig into packaging-creating the right services for the right people, huzzah!ARTICULATE A PASSIONATE AND CLEAR MESSAGE THAT HELPS YOU STAND OUT.

• Slay the mindset monsters that come out around packaging and pricing (and probably give yourself a raise!)
• Use your market research to determine the perfect packages for your clients (and for you)
• Map out your “scope of work” so that you can stop feeling overwhelmed at having to know everything your clients ask, and instead focus in on YOUR exact area of expertise only
• Whip up packages that sell easily (gasp!) and that you feel absolutely confident in offering
• Price compassionately & profitably (yes, you CAN do both)
• Write your sales page for your new package(s) and let them do the selling for you (we have AMAZING copywriting templates for you!)
• Understand where and how to land your first clients (and how to continue the trend from there) – many UYBers get new clients while IN the program!
• Learn how to do consults calls that convert-no more wavering or waffling when you’re chatting with potential clients

MODULE 4: UNCAGE YOUR MARKETING

ZERO IN ON YOUR BEST “ELEVATOR PITCH” AND GET YOURSELF OUT THERE! (BEYOND YOUR COMFORT ZONE, BUT IN A GOOD WAY!)

• Overcome any mindset hurdles (and there are plenty) around putting yourself out there. Eek! Good news — we’ve got you and you’ve got this!
• Create an About Page for your website that communicates how you can help and why you’re the best person for the job!
• Watch LIVE copywriting reviews and see inside the brain of an expert writer (plus! Submit your page for a chance to get it LIVE reviewed + re-written by our expert UYB copywriter)
• Get copywriting tips on a live call with our resident expert copywriter and learn the key do’s and don’ts for writing your website content!
• Create your “pitch” so you can introduce yourself at networking events and parties, and feel good about it (instead of awkward), finally (!!)
• Use my favorite technique for getting the word out there FAST and making sure people know what you do (this usually brings in clients pretty quick and will get you referrals forever!)
• Have everything you need to start telling the world about who you are and how you can help people!

About Becca Tracey

Since 2011, I’ve been helping new business owners (over 1500+) take focused action on the things that actually make a difference when it comes to getting clients.

Like YOU, I started by doing all the hard things that got ZERO results. I took all the courses, followed all the “rules,” and made about a bajillion mistakes that taught me A LOT about what NOT to do when starting a location independent business.]

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