Phill Agnew – Science of Marketing

Learn the science behind marketing that works 

Whether you’re new to marketing or an experienced veteran, this course will help you create marketing that works.

From the creator of Nudge

Nudge, the consumer psychology podcast, helps thousands of marketers understand the science behind marketing. This course is brought to you by the show’s host and creator, Phill Agnew.

Why choose this course?

Too many marketing decisions are based on gut instinct. Very few of us marketers have the science to justify our approach. This course is designed to change that.

Over four modules, you’ll learn how to apply evidence-based science from the world of consumer psychology to your marketing. Going through each stage of the marketing funnel you’ll learn proven tactics to improve your work.

Inspired by marketing pioneers

The Science of Marketing course is vetted, tested and approved by senior-level marketers from across the globe.

We partnered with behavior science experts and marketing experts on the Nudge podcast to put together this course.

With insights drawn from conversations with Richard Shotton, Nir Eyal, Phil Barden, Nathalie Nahai, Steve Martin and Rand Fishkin you’ll learn proven principles from the world’s best.

What You’ll Learn In Science of Marketing

Overview

• What to expect in the course (2:33)

Awareness

• Overview | Awareness (0:45)
• 1.1: System One and Two | How you make decisions (6:24)
• 1.2: System One and Two | Consumers are irrational (8:37)
• 2.1: Distinctiveness | Why standing out works (9:06)
• 2.2: Distinctiveness | Building a memorable brand (9:01)
• 2.3: Distinctiveness | The cocktail party effect (5:09)
• 3.1: Mere Exposure | We love familiarity (6:17)
• 3.2: Mere Exposure | The cost of short-termism (7:08)
• 4.1: Influencers | What makes someone convincing? (9:39)
• 4.2: Influencers | Why influencer marketing works (6:21)
• How to apply | Awareness

Consideration

• Overview | Consideration (0:57)
• 5.1: Social Proof | More than just logos (5:38)
• 5.2: Social Proof | How to apply (7:24)
• 5.3: Social Proof | Negative social proof (4:42)
• 6.1: Primacy Effect | Why first impressions matter
• 6.2: Primacy Effect | Primacy in marketing
• 7.1: Framing | There’s no neutral
• 7.2: Framing | Understanding product perception
• 8.1: Scarcity | The secret behind tasty cookies
• 8.2: Scarcity | Smart ways to apply
• 8.3: Scarcity | Choice paralysis
• How to apply | Consideration

Acquisition

• Overview | Acquisition
• 9.1: Anchoring | Every consumer needs an anchor
• 9.2: Anchoring | Shift consumer perception
• 10.1: Consistency | Small commitments lead to big actions
• 11.1: Pricing | Five pricing principles
• 11.2: Pricing | Pushing pain into the future
• 11.3: Pricing | The decoy effect
• How to apply | Acquisition

Retention

• Overview | Retention
• 12.1: IKEA Effect | We love what we build
• 12.2: IKEA Effect | Building addictive products
• 13.1: Reciprocity | Returning a favor
• 13.2: Reciprocity | Give before you take
• 14.1: Loss Aversion | Losses loom larger than gains
• 14.2: Loss Aversion | Highlighting loss in marketing
• How to apply | Retention

What’s Next?

• A few things before you go
• The Product Marketing Alliance
• Reading list

Sale Page: Phill Agnew – Science of Marketing

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

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To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

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You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.