Writing Compelling Leads

A Shortcut to Writing Strong Headlines and Compelling Leads So Easy to Use … They Practically Write Themselves Every Time

Writing Great LeadsImagine a shortcut that makes writing headlines and leads easy … almost a no-brainer.

And then imagine using that shortcut on every project a client hands you. You’d never suffer again from the nerve-wracking, dreaded Blank Page syndrome.

Veteran copywriter John Forde, the writer behind countless multimillion-dollar controls, is a master at coming up with eye-catching headlines and can’t-look-away, compelling leads.

His secret? A simple, methodical shortcut that works every time.

And now you can use it, too.

In this new master program, Writing Great Leads, John boils down his secret method into a few easy-to-follow steps. Learn them and you’ll pen strong headlines almost without thinking. And compelling leads will practically write themselves. Every time!

For all its power, John’s shortcut is so simple that anyone can master it — from brand-new writers all the way to seasoned pros. It’s like owning a “headline and leads blueprint” you can follow again and again.

John’s Writing Great Leads is a proven program that always delivers a consistent and powerful result. John first devised this method to train writers for a prominent direct-response marketer, where it remained a closely guarded secret for years.

Now it’s available to the public in video format. John guides you step-by-step through his process in 9 master videos, each one building on the last. You’ll sharpen your headline and lead writing skills with targeted exercises and quizzes. And finally, expert worksheets and numerous bonuses ensure these new skills “stick” with you forever.