Talia Wolf – Emotion Sells: The Masterclass

Take the guesswork out of high-converting websites.

Get the skills you need to achieve the record-breaking results you’ve always wanted and create websites people love to convert to.

In just 6 weeks, you could round out your optimization strategy and build-in “emotion sells” techniques that will help you:

• Get into your customers’ heads so you can speak their language, build trust and increase loyalty.
• Fix the leaks in your funnel so you can double your sales, leads, and downloads.
• Make more money for your clients or your business over and over again.

What You’ll Learn Inside Emotion Sells:

After you enroll you’ll get immediate access to 4 in-depth modules where I guide you step-by-step through the work required to optimize your websites, landing pages and emails.

Module 1: Mapping out your path to emotions and conversions

• We’ll do a complete overview of Emotion Sells techniques and the step-by-step process we’ll go through to increase your conversions with emotion.
• We’ll dive into the the foundations of the emotional targeting framework and review the step-by-step process that uses emotions to grow conversions.
• Explore real-life case studies, examples and best practices you can apply in your business immediately.
• Understand the 3 most important pillars of emotional targeting and how you can use each one to grow and increase conversion rates immediately.

Module 2: Getting into your customers’ and clients heads

• Discover exactly why customers buy from you, what their emotional drivers are, their concerns, hesitations and how they expect you to speak to them.
• Discover the pitfalls and leverage of your competitors, learn to critique your current assets from an emotional standpoint, discover where your team is and what your customers think about you, using my frameworks, worksheets & checklists.
• We’ll identify your customers’ emotional triggers, layout your content strategy, new testing ideas and your key messages from that day on.

Module 3: Optimizing with emotion

• Define the images, colors, fonts, social proof and other elements you need to use based on your customer’s emotional triggers so you never have to waste time and energy creating websites your customers don’t care about.
• Follow the examples and frameworks I use to map out AB testing ideas or launch new variations without testing.
• Complete the Emotional Targeting Framework, which includes 2 complete A/B test outlines you can use to:
  • Test immediately
  • Align with your team
  • Prepare a testing plan
• Map out design & copy for every single ad, landing page, pricing page, Email marketing campaign, and funnel you launch

Module 4: Putting your work to the test

• Map out the final 4 hypotheses you want to test, based on the Emotional Targeting Framework.
• Learn how to:
  • run meaningful A/B tests.
  • share this framework with your designer.
  • reuse this framework in future tests.
• Watch as I walk-through additional case-studies and map out the exact step-by-step process I used to double and triple their conversion rates.

Sale Page: Talia Wolf – Emotion Sells: The Masterclass

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