Social Media Marketing World Sessions 2020

Imagine this: Top marketers delivering their best content—tips and tactics that really work—just for you. Then picture yourself mingling with marketers in the most amazing networking experiences.
2020 Marketing Sessions and Workshops

• Keynotes
  Below you’ll find our keynotes. All-Access, Marketer, and Community tickets gain access to keynotes.
• Social Media Marketing in 2020: What the Newest Research Reveals
  By Michael Stelzner, Social Media Examiner
  Topic: Industry Trends
• How to Build a Brand on Instagram That Stands Out and Thrives
  By Jasmine Star
  Topic: Instagram Marketing
• An Unconventional Path to Sustainable Social Media Success in 2020
  By Ann Handley
  Topic: Social Strategy
• Timeless Storytelling: How to Tell It and Show It Better Than Ever
  By Marcus Sheridan
  Topic: Storytelling
• Instagram Marketing
  Below you’ll find the sessions focused on Instagram marketing. This track is included with your All-Access or Marketer ticket.
• Advanced Instagram Stories: Techniques to Create Engaging Stories
  By Sue B. Zimmerman
  Topic: Instagram Stories
• How to Create Unforgettable Instagram Stories – Even When You’re Busy
  By Alex Beadon
  Topic: Instagram Stories
• How to Quickly Grow Your Instagram Following: Stories, IGTV, and Beyond
  By Chalene Johnson
  Topic: Instagram Marketing
• Instagram Strategy: How to Create Content That Thrives on Instagram
  By Jenn Herman
  Topic: Instagram Marketing
• Quality Over Quantity: Secrets to a Profitable Instagram Account with Fewer Than 10,000 Followers
  By Tyler J. McCall
  Topic: Instagram Marketing
• How to Use Instagram Ads at Every Stage of Your Sales Funnel to Generate More Leads and Sales
  By Andrew Hubbard
  Topic: Instagram Ads
• Make your Instagram Story Ads Sizzle! How to Add Kick-Butt Kapow to the Most Underutilized Placement
  By Susan Wenograd
  Topic: Instagram Story Ads
• Facebook Ads
  Below you’ll find the sessions focused on Facebook Ads. This track is included with your All-Access or Marketer ticket.
• Advanced Facebook Ad Techniques for 2020 and Beyond
  By Jon Loomer
  Topic: Facebook Advertising
• How to Write Facebook Ads that Work: Tips from the Trenches
  By Molly Pittman
  Topic: Writing Facebook Ads
• How to Get More Leads and Sales With Your Facebook and Instagram Ads
  By Rick Mulready
  Topic: Facebook Advertising
• How to Use Facebook Ad Analytics to Improve Your Performance: A Deep Dive
  By Andrea Vahl
  Topic: Facebook Advertising
• Words That Sell ANYTHING! How to Write High Converting Facebook Ads
  By Ken Moskowitz
  Topic: Writing Facebook Ads
• Never Guess Again: How to Use Proven Marketing Funnels to Scale Your Facebook Ads Results
  By Azriel Ratz
  Topic: Facebook Ads
• How to Build a Facebook Ads Funnel That Converts Strangers Into Customers
  By Charlie Lawrance
  Topic: Facebook Ads
• Advanced Cold Audience Facebook Ad Targeting: Step-by-Step
  By Paul Ramondo
  Topic: Facebook Ads
• How to Scale Your Facebook Ad Results Using The Ad Amplifier
  By Ralph Burns
  Topic: Facebook Ads
• Facebook Organic
  Below you’ll find the sessions focused on Facebook organic. This track is included with your All-Access or Marketer ticket.
• How to Use Organic Facebook Content and Deliver Epic Results
  By Mari Smith
  Topic: Facebook Marketing
• How to Cultivate Community and Sell Within Your Facebook Group
  By Dana Malstaff
  Topic: Facebook Groups
• How to Creatively Engage Your Facebook Group to Keep People Coming Back
  By Bella Vasta
  Topic: Facebook Groups
• YouTube for Business
  Below you’ll find the sessions focused on YouTube advertising. This track is included with your All-Access, Marketer, or Community ticket.
• How to Get Your Videos Discovered on YouTube
  By Tim Schmoyer
  Topic: YouTube Videos
• The Ultimate Strategy to Market Your Brand on YouTube
  By Derral Eves
  Topic: YouTube Channels
• 5 YouTube Ad Tactics to Scale any Business
  By Brett Curry
  Topic: YouTube Ads
• Your YouTube Rapid Growth Plan: How to Grow Your Audience and Profits
  By Sean Cannell
  Topic: Video Marketing
• 10 YouTube Thumbnail Split Testing Strategies That Resulted in 300 Million Views
  By Evan Carmichael
  Topic: Video Marketing
• Video Marketing
  Below you’ll find the sessions focused on video marketing. This track is included with your All-Access, Marketer, or Community ticket.
• Getting Started With TikTok: Leveraging 15-Second Attention Spans
  By Rachel Pedersen
  Topic: TikTok Marketing
• How to Get a Crap-Ton of Eyeballs With Video Ads That Brand and Sell
  By Daniel Harmon
  Topic: Video Ads
• How to Master the Video Ad Funnel and Double Your Sales
  By Travis Chambers
  Topic: Video Ads
• The Video Sales Machine: How to Make a Video That Gets You Customers
  By Owen Video
  Topic: Video Marketing
• How to Design an Organic Video Strategy That Turns Your Ideal Audience Into Customers
  By Ben Amos
  Topic: Video Marketing
• You’ve only seen 5 of 16 tracks! Keep on scrolling…
• LinkedIn Marketing
  Below you’ll find the sessions focused on LinkedIn marketing. This track is included with your All-Access or Marketer ticket.
• How to Create a LinkedIn Content Strategy That Attracts Your Ideal Prospects
  By Viveka von Rosen
  Topic: LinkedIn Content
• How to Create LinkedIn Ads That Convert
  By AJ Wilcox
  Topic: LinkedIn Ads
• The Fast, Easy, and Non-Sleazy Way to Generate Leads on LinkedIn
  By John Nemo
  Topic: LinkedIn Selling
• How to Leverage LinkedIn Video to Grow Your Brand
  By Goldie Chan
  Topic: LinkedIn Video
• How to Turn Your LinkedIn Page into a Lead-Generating Machine
  By Michaela Alexis
  Topic: LinkedIn Selling
• Social Strategy
  Below you’ll find the sessions focused on social strategy. This track is included with your All-Access or Marketer ticket.
• Winning the War for Attention
  By Mark Schaefer
  Topic: Social Strategy
• Subscription Triggers: How to Convert Site Visitors Into Subscribers Who Become Superfans
  By Pat Flynn
  Topic: Marketing Strategy
• Turning Fans into Customers and Customers into Fans
  By David Meerman Scott
  Topic: Social Strategy
• Digital Empathy: How to Build a Social Media Community, Not Just a Following!
  By Brian Fanzo
  Topic: Influencer Marketing
• Becoming Iconic: How to Move Your Social Media to the Ultimate Level of Distinction
  By Scott McKain
  Topic: Marketing Strategy
• How to Create Customer Experience Magic in Everything You Do: Lessons From Disney
  By Duncan Wardle
  Topic: Social Strategy
• Influencer Marketing Strategy: How to Maximize Your ROI
  By Neal Schaffer
  Topic: Social Strategy
• How to Capture Attention, Amplify Your Message, and Keep Your Audience Coming Back for More
  By Jessika Phillips
  Topic: Social Strategy
• Content Marketing
  Below you’ll find the sessions focused on content marketing. This track is included with your All-Access or Marketer ticket.
• How to Create Three Types of Scalable Social Content That Get Results
  By Jay Baer
  Topic: Content Marketing
• Becoming Well-Known: How to Become the Recognized Expert in Any Industry
  By Michael Stelzner, Social Media Examiner
  Topic: Content Strategy
• How to Creatively Repurpose Content for Maximum Impact
  By Melanie Deziel
  Topic: Content Repurposing
• How to Create Content That Generates Sales, Step-by-Step
  By Andrew Pickering and Pete Gartland
  Topic: Content Marketing
• Organic Traffic is NOT Dead: How to Drive More Visitors to Your Content
  By Holly Homer
  Topic: Content Marketing
• Content Marketing Strategy: How to Get More Leads and Sales With Your Content
  By Ian Cleary
  Topic: Content Marketing
• How to Repurpose Your Video Content Across Social Media for More Leads and Sales
  By Kim Garst
  Topic: Content Marketing
• Video Creation
  Below you’ll find the sessions focused on video creation. This track is included with your All-Access, Marketer, or Community ticket.
• How to Create YouTube Videos That Attract Your Ideal Audience: The Video Success System
  By Roberto Blake
  Topic: Video Creation
• How to Create Videos On The Go Like a Pro: Advanced Audio, Lighting, and Filming Tips
  By Justin Brown
  Topic: Video Creation
• A Tactical and Practical Way to Creating Engaging Videos for Your Business
  By Shaun Ayala
  Topic: Video Creation
• How to Create Videos People Will Watch to the Very End
  By Nick Nimmin
  Topic: Video Creation
• Prepare to Perform: Professional Secrets to Speaking On Camera With Clarity and Confidence
  By Molly Mahoney
  Topic: Video Creation
• How to Create Videos That Connect With People and Grows a Community
  By Steve Dotto
  Topic: Video Creation
• Unknown to Unforgettable: The Art and Science to Being Irresistible on Camera
  By Stephanie Liu
  Topic: Video Creation
• Impact in an Instant: How to Create High Quality Video and Results at Scale SPONSORED
  By Harris Beber and Suze Kaufman
  Topic: Video Creation
• Live Video
  Below you’ll find the sessions focused on live video. This track is included with your All-Access, Marketer, or Community ticket.
• How to Create a Live Show: Tips, Tools, and Techniques to Succeed
  By Ian Anderson Gray
  Topic: Live Video
• How to Use Facebook Live to Grow Your Community, Brand, and Business
  By Lou Mongello
  Topic: Facebook Live
• The Anatomy of a Perfect Live Video on Facebook and Instagram
  By Alex Khan
  Topic: Live Video
• Twitter Marketing
  Below you’ll find the sessions focused on Twitter marketing. This track is included with your All-Access or Marketer ticket.
• How to Get Your Ideal Audience to Consistently Tweet About You and With You
  By Chris Strub
  Topic: Twitter
• How to Implement Results-Driven Marketing Tactics on Twitter
  By Dan Knowlton
  Topic: Twitter Marketing
• Pinterest Marketing
  Below you’ll find the sessions focused on Pinterest marketing. This track is included with your All-Access or Marketer ticket.
• How to Get Your Pinterest Pins to Appear in Pinterest and Google Search
  By Peg Fitzpatrick
  Topic: Pinterest SEO
• Stop the Scroll! Visual Marketing Tips and Tricks for Non-Designers
  By Jeff Sieh
  Topic: Pinterest Marketing
• How to Drive More Traffic With Pinterest Video
  By Jennifer Priest
  Topic: Pinterest Video
• Local Business Marketing
  Below you’ll find the sessions focused on local business social media. This track is included with your All-Access or Marketer ticket.
• How to Effectively Market Your Local Business in 2020
  By Bruce Irving
  Topic: Local Marketing
• Effective Organic Social Strategies for Driving More Foot Traffic
  By Stacy Tuschl
  Topic: Local Marketing
• The Ultimate Facebook Ad Local Playbook to Drive Leads, Foot Traffic, and Revenue
  By Dennis Yu
  Topic: Facebook Advertising
• How to Maximize the ROI of Facebook Ads and Instagram Ads for Your Local Business
  By Allie Bloyd
  Topic: Facebook and Instagram Advertising
• How to Turn Your Customers Into a Content-Creating Army
  By Tyler Anderson
  Topic: User Generated Content
• Analytics
  Below you’ll find the sessions focused on measurement and analytics. This track is included with your All-Access or Marketer ticket.
• How to Design Marketing Dashboards That Make You Smarter—With Google Data Studio
  By Chris Mercer
  Topic: Google Analytics
• How to Prove the ROI of Your Social Media Marketing
  By Christopher Penn
  Topic: Social Analytics
• What Do They Want? How to Use Analytics to Draw in The Right People and Keep Them Happy
  By Andy Crestodina
  Topic: Social Analytics
• Messenger Bots
  Below you’ll find the sessions focused on Facebook Messenger Bots. This track is included with your All-Access or Marketer ticket.
• How to Multiply Your Webinar Conversions Using Messenger Bots
  By Natasha Takahashi
  Topic: Messenger Bots
• How to Build a Bot That Isn’t “Salesy” but Gets Subscribers Begging to Buy
  By Mary Kathryn Johnson
  Topic: Messenger Bots
• How to Use Facebook Messenger to Quickly Grow Your Email and Bot Subscribers
  By Steve Chou
  Topic: Messenger Bots
• How to Get Quality Leads With Messenger Bots: Tools, Rules, and Resources
  By Kelly Noble Mirabella
  Topic: Messenger Bots
• How to Use Chat Marketing to Grow and Scale Your Business
  By Mike Yan
  Topic: Messenger Bots
• Customer Advocacy
  Below you’ll find the sessions focused on customer care and customer advocacy. This track is included with your All-Access or Marketer ticket.
• How to Identify Your Raving Fans and Turn Them Into Brand Advocates
  By Carlos Gil
  Topic: Customer Advocacy
• How to Deliver Amazing Customer Service in Today’s Digital World
  By Shep Hyken
  Topic: Customer Advocacy
• How To Get Customers To Do Your Social Media Marketing For You
  By Dan Gingiss
  Topic: Customer Advocacy
• Workshops
  Below you’ll find our 90-minute professional development workshops.
• Pitching and Presenting: A Masterclass in Public Speaking
  By Michael Port and Amy Port
  Topic: Public Speaking
• How to Write Copy That Sells Without Being “Salesy”
  By Ray Edwards
  Topic: Copywriting
• How to Write Persuasive Copy in a Voice That’s Unmistakably Yours
  By Mike Kim
  Topic: Persuasive Writing
• How to Get Started With Google Ads, Without Blowing Your Budget
  By Ilana Wechsler
  Topic: Google Ads
• How to Convert More Site Traffic Into Customers With Split Testing
  By Chris Dayley
  Topic: Conversion Rate Optimization
• How to Develop a Mindset That Will Empower You to Achieve Any Goal
  By Cliff Ravenscraft
  Topic: Business Mindset
• How to Build a Lasting Legacy With Your Personal Brand
  By Chris Ducker
  Topic: Personal Branding
• How to Clarify Your Brand Story to Amplify Your Impact
  By Park Howell
  Topic: Storytelling
• Content Marketing Strategy: How to Create Scalable, Measurable, and Profitable Content
  By Robert Rose
  Topic: Content Marketing
• How to Build a Digital Marketing Plan to Grow Your Business
  By Rich Brooks
  Topic: Digital Marketing
• Visual Design for Non-Designers: How to Create Amazing Content for Your Business
  By Donna Moritz
  Topic: Visual Design
• Storytelling Techniques That Will Elevate Your Brand
  By Miri Rodriguez
  Topic: Storytelling
• The Influential Personal Brand: How to Turn Your Reputation into Revenue
  By Rory Vaden
  Topic: Personal Branding
• Artificial Intelligence and How It Will Transform Your Marketing
  By Paul Roetzer
  Topic: Artificial Intelligence
• How to Start a Podcast: Simple Steps to Broadcast Your Message to the World
  By Paul Colligan
  Topic: Podcasting