Julian Cole – Strategy Finishing School

15-YEARS OF STRATEGY TRAINING SHARED WITH YOU RIGHT NOW

Progress to a leadership role in strategy with the Strategy Finishing School.

The BIG-T Strategist model gives you a;:

• Strong foundation in the strategy craft with 9 modules
• BIG-T modules (Diplomacy, Management, and Selling Strategy) that elevate you to leadership

The School includes lifetime access to;

• 80+ video lessons

Master the skills of strategy needed at the 3 levels of your career

The modules help you at the three levels (Strategist, Strategy Director and Head Of Strategy).

Chapter 1 – Strategy Fundamentals (Strategist)

Chapters 2-8 – Research, Insights, Briefing, Brand Strategy, Comms Planning, Advertising Effectiveness, Business Strategy (Strategy Director)

Chapters 9-11 – Diplomacy, Management, Selling Strategy (Head Of Strategy)

Save your time with templates you can copy/paste

You will have access to the Strategy Finishing School Library, which is a Google folder containing presentations and templates that have saved Julian and other strategists hours of presentation creation time.

You can copy and paste templates including strategy set up decks, content strategy, scoping strategy, comms planning, strategy department vision, to over 100+ frameworks that are designed for you to swipe and save.

What You’ll Learn In Strategy Finishing School?

Strategy Fundamentals

• What is strategy?
• Writing a strategy
• Different types of strategy
• Managing Downtime
• Short Sharp Strategy
• Who’s Who In Agencies
• Strategy In Under An Hour
• Helpful Strategy Resources

Research

• Kick Off Questions
• Strategy Scrapbook
• Art of Interviewing Clients
• Evaluating Data Sources
• Validating Problems/Insights

Insights

• What are insights?
• Insights vs. observations
• Flipping Insights
• Polishing Insights
• Adding Tension

Creative Briefing

• How to write a creative brief
• Sacred Six Brief Template
• GET-TO-BY Brief
• Tactical Briefs
• Single Minded Proposition
• Biggest Mistakes With Creative Briefing
• Giving Creative Feedback
• Tips for Briefing Remotely

Brand Strategy

• What is Brand Strategy?
• Brand Frameworks
• Brand Benefit Ladders
• Brand Architecture
• Brand Archetypes

Comms Planning

• What is Comms Planning?
• Consumer Journey Tools
• Consumer Journey Mapping
• Comms Framework
• Comms Planning Questions
• Tactical Briefing
• Articulating An Idea
• Idea Formula
• Building Out An Execution
• Campaign Ecosystem
• Content Strategy (Annual)
• Framework Factory
• Innovation Checklist
• Blueprints

Advertising Effectiveness

• How Advertising Works
• Cogs of Marketing Effectiveness
• Mental And Physical Availability
• Distinctive Assets
• Category Entry Points
• ESOV
• Different Types of Measurement
• Creating a KPI Framework

Business Strategy

• SWOT Analysis
• Reading a Financial Report
• Proactive Strategy
• Growth Matrix
• Business Strategy Models (Coming Soon)

Professional Development

• Transitioning Into Strategy
• Strategy Confidence
• How To Get A Raise
• Creating Your Pitch
• Strategy Portfolio Website

Diplomacy

• Politics 101
• How To Work With Creatives
• How To Work With Media Agencies
• Giving Creative Feedback
• Designing Decks
• Writing Presentations

Management

• Managing Planners
• Strategist Interview Questions
• Setting Up A Strategy Department
• Setting Up A Strategy Department Vision
• Scoping Strategy
• Being Strategy About Resourcing

Selling Strategy

• Scoping Strategy
• Being Strategic About Strategy
• Proactive Strategy
• RICK Sales Model
• How Agencies Make Money
• Strategy Sales Models

Sale Page: Julian Cole – Strategy Finishing School

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.