Dhaval Bhatt – Product Manager Certification Course

Learn Fundamentals of Product Management and Land a Product Manager Job

When I first heard about product management, I wasted months trying to learn more about the field. Despite all of my efforts, I was completely lost and felt like I couldn’t break into a product role because:

• I had no prior experience in product management and was coming in from a completely different industry
• I had absolutely no idea what a product manager did on the job nor what skills were required
• I had no time nor guidance to figure out what resources I should be focused on learning from
• I wasn’t sure if the product manager role would be a good fit for me
• I had no idea how to answer product manager interview questions
• I didn’t have the insider tips on how to stand out as a candidate

After years of going through multiple rounds of product management interviews, landing multiple product management job offers, and coaching dozens of candidates on how to break into product management, I wanted to make sure that no one else had to go through the painful experience that I went through to land my first product job.

The Product Management Certification Course will arm you with everything you need to know from: learning the essential fundamentals of product management, creating your own PM project, and dominating your product management interviews.

What You’ll Learn In Product Manager Certification Course?

Program Pre-Work

• ProductHQ Introduction (5:35)
• Clarity Tool (7:37)
• How to Access ProductHQ Community (3:22)

The Learning Process

• The Process (2:56)
• Comments (5:03)
• Getting Feedback (1:24)
• Giving Feedback (3:37)

Identify Your Capstone Idea

• Capstone Project (3:17)
• How to Choose Your Capstone (7:29)
• Next Steps for Your Capstone
• Accessing Miro Boards (1:15)
• Making Your Assignments Accessible (0:52)

Week 1 – Goals

• PM Role (2:35)
• PM Skills and Traits (3:40)
• Importance of Frameworks (4:36)
• PM Frameworks (2:59)
• Jobs To Be Done (2:44)
• Blue Ocean Strategy (2:09)
• Porters Five Forces (2:59)
• Week 1 Assignment (4:54)

Week 2 – Users

• Design Thinking (2:24)
• Customer Journey Map (2:53)
• Week 2 Assignment (2:40)

Week 3 – Impact

• Value Proposition (3:14)
• Lean Customer Development (4:30)
• Mom Test (2:47)
• Your Product Story (6:41)
• Week 3 Assignment Part 1 (1:49)
• Segmentation (3:39)
• Targeting (3:27)
• Positioning (2:12)
• Product Life Cycle (3:41)
• Incentive (1:29)
• Week 3 Assignment Part 2 (2:56)

Week 4 – Define Success

• Product Analytics – 1 (5:43)
• Product Analytics – 2 (3:00)
• Product Analytics – 3 (3:58)
• Week 4 Assignment (1:36)
• StartIn-depth Data Product Management Program

Week 5 – Ideation and Validation

• Ideation (8:31)
• Business Model Generation – 1 (5:44)
• Business Model Generation – 2 (3:20)
• Business Model Generation – 3 (1:35)
• Business Model Generation – 4 (5:18)
• Testing Business Ideas (9:23)
• Four Steps to Epiphany (4:04)
• Week 5 Assignment (3:28)

Week 6 – Negotiate

• Product Roadmap (6:11)
• Prioritization Framework (6:55)
• Pricing Models and Tactics (8:50)
• Stakeholder Management (7:57)
• Week 6 Assignment (1:24)

Week 7 – Go

• Design Principles (9:53)
• Development Methodologies (6:27)
• Technical Product Management (8:53)
• Incentive Lecture TPM Primer (1:24)
• Design Sprint (2:29)
• Wireframing (6:38)
• Prototyping (5:23)
• Usability Testing Overview (0:43)
• Conducting a Usability Test (6:12)
• Usability Test Script Template

Your Product Manager Certificate

• Your Product Portfolio (1:12)
• How to Get Your Certificate?

Beyond Day 7: Product Manager Interviewing and Recruiting

• Product Manager Resume Templates
• Standing Out as a Product Manager Candidate (6:12)
• How to Find Product Manager Jobs (10:18)
• Structuring Your Product Manager Resume (11:50)
• Product Design Question Walkthrough (7:11)
• Create a New Product Question Walkthrough (3:30)
• Improve an Existing Product Question Walkthrough (4:25)
• Favorite Product Question Walkthrough (3:43)
• Pricing a Product Question Walkthrough (5:12)
• Facebook Product Success Metrics Question Walkthrough (9:52)
• Real Case Study – Quora Product Strategy (12:14)
• Real Case Study: New Product Feature Recommendation (13:45)
• Optional Interview Questions Assignment (0:18)

Sale Page: Dhaval Bhatt – Product Manager Certification Course

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