Dekker Fraser – Get More Demo Requests, Free Trial Signups & Paying Customers

Former manager at Sony & Google-backed startups with 14 years marketing experience reveals: SaaS Marketing Secrets Like How to Add $1.2M to Your ARR in Jus 6 Months

Did you know that most SaaS leads are a waste of money and never convert to paying customers?

Let me show you EXACTLY how to get more customers so you don’t waste a single more cent. I will teach you…

• The single most cost-effective way to acquire SaaS customers
• The fastest, easiest way to generate demo requests and free trial sign-ups
• How to simply pay people to sit through your demo to generate $1M in pipeline from direct mail
• Step-by-step instructions for advertising profitably on LinkedIn (with examples of successful SaaS ads)
• How I acquired users for less than 10 cents each and got 15 million views with just one video and no ads
• Product-led growth
• How to reach out to key influencers to generate word-of-mouth marketing
• How to build your SaaS marketing funnel and overall marketing plan (1 page template)
• Detailed SaaS lead nurturing
• How to fix problem like poor MQL-to-SQL conversion rates
• Specific tactics that worked for me in generating cost-effective sales meetings

What You’ll Learn In Get More Demo Requests, Free Trial Signups & Paying Customers

Major Considerations in SaaS Marketing

• 9 biggest SaaS marketing mistakes (12:24)
• SaaS Branding (18:25)
• Vanta Branding Case Study (SaaS) (3:11)
• SaaS Product Marketing Case Study (Screenpal) (13:37)
• 15 Ways to Get Demo Requests SaaS Demo Requests & Customers (3:27)
• SaaS Positioning Worksheet – Part A (16:35)
• SaaS Positioning Worksheet – Part B (12:03)
• SaaS Sales Demos that Sell! (5:15)
• Lead generation is incredibly easy (4:41)
• Outbound marketing crushes inbound (9:35)
• $1M in SaaS Sales Pipeline! (5:47)
• LinkedIn Lead Generation with Mailchimp Nurturing (5:41)
• Email nurturing after signing up for a free account – part 1 (14:38)
• Email nurturing after signing up for a free account – part 2 (11:18)
• 50+ Growth Hacking Cases Studies (Including Tinder, Freshly, Harry’s, etc.)!
• SaaS Marketing Playbook – Part A
• SaaSups Are Not Greedy Enough! (2:26)
• SaaS Marketing Time Horizons (12:24)
• Growing your B2B SaaS Quickly by Following Lacoste (4:40)
• SaaS Marketing Playbook – Part B
• Boston Consulting Group
• Big SaaS Demand Generation Mistake (4:24)
• Big strategic mistake!
• SaaS Funnel Conversion Issues + Funnel Excel Template (14:53)
• Influencer marketing and keyword research (11:23)
• The Future of SaaS Marketing (3:45)

SaaS Positioning

• SaaS Positioning 1 (5:25)
• Example – Bolt
• SaaS Positioning 2 (9:52)
• SaaS Positioning 3 (5:28)
• Automation vs Analytics (2:23)
• Positioning – Successful Companies (7:39)
• Meet Customers Where They’re At (5:53)
• Homepage Messaging (3:36)
• LinkedIn Ad Example
• Vertical SaaS Positioning (3:34)

SaaS Funnel Campaigns

• Don’t Gate Your Content (6:59)
• MOFU + BOFU Campaign A (5:07)
• MOFU + BOFU Campaign B (11:06)

Product Led Growth

• PLG
• The key to Product Led Growth is a wider top-of-funnel (2:54)
• What can we learn about product-led growth from free-to-play games? (6:34)
• Gamification: the Frontier of Product-Led Growth (11:59)
• Jason Lemkin on Freemium
• Quiz: Product Led Growth
• Habit Forming Products (15:19)
• Product Led Habit Formation
• One simple trick (4:44)
• Do not require a work email! (9:23)
• What does product-led mean? (2:51)
• The end user is king (3:35)
• Usage-Based Trials (4:45)
• Changing people’s minds with PLG
• Product Led Growth with RocketReach: The Usage Experience (6:46)
• Sample nurture emails and tips
• SaaS Case Studies
• Sign-up process (7:33)
• Closure (3:53)
• Don’t ask for annoying information upfront (5:45)
• Visibility (2:41)
• How to change people’s minds (9:41)
• Addressing Objections (6:52)
• Addressing Objections 2 (7:49)
• Word of Mouth (1:39)
• Freemium vs. Free Trial
• Familiarity (3:30)
• Product led conversion benchmarks

LinkedIn Ads

• LinkedIn Advertising Mistakes (7:01)
• Lead Gen Forms (8:03)
• Negative targeting (3:02)
• Bidding (2:06)
• Nurturing (2:51)
• Canva (6:52)
• Simple Video Ad Example (5:03)
• StorytellingVideoExample (6:30)
• Talkatoo Ad Video (1:23)
• Message Ad (5:33)
• Message Ad Example 2 – Demo (7:14)
• Special Incentives (5:24)
• Conversation Ads (9:26)
• Text Ads Examples (5:33)
• UTM and Insight Tag (4:36)
• Image Ads 1 (8:29)
• Image ads 2 (6:20)
• Lead Generation Campaign Example – Consulting (9:24)
• Carousel Ads converted (2:35)
• Objectives (14:46)
• Targeting (12:27)
• Default Campaign Group (1:04)
• Pre-Filled Forms (3:42)
• LinkedIn Audience Network (4:12)
• Skrapp.io (3:32)
• Matched Audiences (3:49)
• Accounts Assets – Lead Gen Form (2:28)
• Website demographics (3:32)
• Campaign demographics (1:46)
• Campaign performance (3:19)
• Funnel Template (12:48)
• 3 things worth testing (16:08)
• Not taking you up on hard offer (9:47)
• Moving up the funnel (6:56)
• Awareness & Education (3:53)
• Retargeting (4:23)

Introduction to SaaS Lead Nurturing

• Always Promote Your Hard Offer or MQL Offer (9:09)

3-2-1 Lead Nurturing Strategy

• A. 3-2-1 Strategy – Salesforce (4:56)
• B. 3-2-1 Strategy – HubSpot (4:07)
• C. 3-2-1 Strategy – MailChimp (1:44)

SaaS Buyer Journey

• Buyer Journey 1 (5:32)
• Buyer Journey 2 (12:08)
• Buyer Journey 3 (9:36)
• Buyer Journey 4 (9:38)
• Buyer Journey 5 (10:35)
• Buyer Journey 6 (3:53)
• Buyer Journey 7 (5:09)
• Buyer Journey 8 (3:55)

Lead Nurturing Walkthrough (White Paper Example)

• White Paper Nurturing 1 (5:56)
• White Paper Nurturing 2 (14:36)
• White Paper Nurturing 3 (16:18)
• White Paper Nurturing 4 (6:20)
• White Paper Nurturing 5 (5:23)
• White Paper Nurturing 6 (26:55)
• White Paper Nurturing 7 (8:44)
• White Paper Nurturing 8 (4:07)
• White Paper Nurturing 9 (16:21)

Marketing Leads and the Sales Department

• Nurturing Leads AFTER They Request a Demo
• When Do You Send Leads to Sales 1 (5:51)
• When do you send leads to sales 2 (3:11)
• When do you send leads to sales 3 (10:55)
• Common Lead Nurturing Mistakes (8:22)

Case Studies

• The Case Study (12:00)

High Level Product Marketing Templates

• 1-page Product Marketing Plan Template
• 1-page Competitive Analysis Template
• Marketing Plan Calendar Template
• SaaS Go to Market (Interview)
• The Big Mistake in B2B SaaS Marketing thatups Keep Making

Articles on SaaS Marketing & Product Marketing

• The Colossal SaaS Marketing Mistake that Mostups Make
• One Reason Why You May Be Struggling to Grow Your SaaS Demo Requests / Trials
• 7 Big Product Marketing Mistakes
• 7 Secrets to Acquire Tons of Software Customers Quickly
• Bonus Lecture (More SaaS Content)

Sale Page: Dekker Fraser – Get More Demo Requests, Free Trial Signups & Paying Customers

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.