ConversionXL & Jessica Best – Email Marketing

ConversionXL & Jessica Best – Email Marketing

Jessica Best
Jessica is a self admitted numbers nerd. She’s worked hard to lift ROI in customer- and data-driven marketing for brands like Dairy Queen, Spirit Airlines, Wingstop, Beauty Brands, Hostess, Water.org, Farmland Foods, Hallmark Baby, Banfield Pet Hospitals, SelectQuote, Boulevard Brewing Company, and more.

Jessica also spreads the good word of email marketing from the stage. Over the last 4 years, she’s led trainings and spoken in front of audiences from dozens to over 12,000 from Las Vegas to New York City to Vancouver to SXSW Interactive in Austin. In 2016, she joined the Barkley team as Director of Data-Driven Marketing, implementing the best practices she preaches for Barkley clients.

Here’s what you’ll get:

Lesson 1: Email marketing basics: The good, the bad, & the WOW

• Email marketing can earn you 2000% return on marketing investment! If you’re doing it right, that is. In this class, Jess will give an overview of what makes email marketing successful and the rules of the road in email marketing in 2018.

Lesson 2: Optimizing email marketing list growth

• Now that you know how powerful email marketing is, you’ll want to invest in growing your list as big as you can. In this course, Jess shares tips for growing your email list the RIGHT way and avoiding common missteps.

Lesson 3: Optimizing email marketing content

• In this class, Jess will share some of the latest, effective content capabilities of email marketing from how to handle mobile readers to rich media that moves subscribers into action.

Lesson 4: Optimizing email marketing with data

• The real powerhouse of email is its ability to be customized to every single subscriber, prospect and customer on your list. In this class, Jess shares how to be setup for data-driven email success, and what types of data help move the needle. Plus, she’ll show you how to use your data to prove what campaigns are working.

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