Clow & Baack – Integrated Advertising, Promotion and Marketing Communications

Clow, Baack – Integrated Advertising, Promotion and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communicationsspeaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text

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