Anthony Iannarino – The Fine Art of Competitive Displacement Selling
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Description
Anthony Iannarino – The Fine Art of Competitive Displacement Selling
Competitive Displacement Selling = Kicking Your Competitor Out of Their Accounts. Like it or not, sales is often a zero-sum game: Your win is someone else’s loss. Your competitors may be tough, but with the strategies, tactics, and techniques you’ll learn in this course you’ll soon be winning clients and customers who are already being serviced by your competition. It’s time to take the gloves off!
COURSE OVERVIEW
For most salespeople it’s a cut throat, competitive marketplace. You battle relentlessly to win accounts from embedded, incumbent competitors that don’t give up easily.
With so many salespeople chasing the same accounts it is difficult to rise from the clutter to standout and differentiate. It’s even more difficult to convince prospect to switch from a competitor to your company.
In this course you’ll learn techniques and tactics for winning deals from your competitors from two of the most celebrated sales trainers of our generation.
Your facilitators Anthony Iannarino (Author of Eat Their Lunch) and Jeb Blount (Author of Fanatical Prospecting) cut their teeth in competitive displacement industries and continue to do so in their businesses today. They’ve been in the trenches and know what it takes to win the competitive displacement deal.
Sale page: Anthony Iannarino – The Fine Art of Competitive Displacement Selling
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