Andy McCotter – Competitive Intel Market Research

Andy McCotter – Competitive Intel Market Research

Become great at competitive intel & market research

Learn how to build a world-class competitive intelligence program – regardless of your company’s size or resources.

After taking this course you’ll…

• Understand how to gather up-to-date information on your competitors.
• How to conduct an effective win/loss program.
• How to collaborate with marketing to establish proactive competitive displacement campaigns.
• How to get a seat at the table for strategic company initiatives.

This course is essential for you if…

• You work at a startup and are an underdog in your industry.
• You want to increase your visibility within your organization.
• You’re a Product Marketer in pursuit of rounding out your expertise of the function.

This course is NOT for you if…

• You are unorganized. Competitive intelligence requires you to evaluate dozens of vendors, and maintain multiple internal systems.
• You don’t work well under pressure. Competitive pressure can be very intense.
• You already have an established and effective competitive intelligence program.

About

Andy McCotter-Bicknell

The creator and owner of ZoomInfo’s competitive intelligence program. ZoomInfo is the world’s leading go-to-market engine — ranking #1 in 27 G2 grids as of Summer ’21.

Competitive intelligence has the power to influence every aspect of a company. His competitive intelligence program has contributed to six acquisitions and dozens of seven-figure deals.

Sale Page: Andy McCotter – Competitive Intel Market Research

Find out more Business & Marketing Courses

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.