Andrew Foxwell – AAA Program: Assessment, Action, Ascension

With the AAA program, you and your team will be equipped to take your ad accounts to the next level thanks to hours of our unparalleled insights, insider best practices, and helpful tools from the best in the biz.

You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for a high-achieving account, how to expand into other top performing channels immediately (TikTok, Performance Max, Email/SMS, and YouTube), and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool that you don’t have to create from scratch.

What You’ll Learn In AAA Program: Assessment, Action, Ascension?

Phase One: Assessment

• Phase 1: The Customer Assessment
• Phase 1: Reporting Overview
• Phase 1: Understanding The difference between Hard and Soft Metrics
• Phase 1: Reporting Discussion Between Pros
• Phase 1: Google Data Studio Supermetrics Reporting
• Resources: Basic Financial Literacy for Clients
• Resources: Reporting Worksheet Template One
• Resources: Reporting Worksheet Template Two
• Resources: Founders Membership Preview: Optimization Walkthrough
• Resources For Beginners: How to Optimize Accounts Right Now
• Resources: MER vs aMER Worksheet
• Resources: Advanced Deep Audit of a Meta Account

Phase Two: Action

• Phase 2: Full Funnel Set-up and Targeting Research
• Phase 2: Placement Considerations and Technical Notes
• Phase 2: How One Agency Thinks About Optimization
• Resources: How to set a cost cap bid properly
• Resources: Landing Page Inspiration
• Resources: Website Teardowns and Audits with Kurt Elster (Interview)
• Resources: 17 Quick Wins to Improve Your DTC Landing Page

Phase Three: Creative

• Phase 3: Building and Sourcing Creative
• Phase 3: Story Boarding, Different Platform Creative Examples and Creative Review
• Phase 3: Creative Testing, Analysis and Scaling
• Phase 3: Creative Reporting
• Resources: How To Set Up A Creative Testing Structure
• Resources: How To Get Influencers for UGC, A Playbook (Interview)
• Resources: Mini-Masterclass: Why Humans Buy Anything
• Resources: Creative Testing & Analysis Map
• Resources: TikTok Spark Ads Instructions for Creators
• Resources: TikTok Ads Best Practices 2022
• Resources: TikTok Ads Safe Zone Template
• Resources: IG Reels Ads Safe Zone Template
• Resources: IG Stories Ads Safe Zone Template

Phase Four: Diversification

• Phase 4: A beginners guide to TikTok Ads with Brad Klein
• Phase 4: Google Performance Max and YouTube Ads
• Phase 4: Email and SMS Basics
• Resources: Google: Affinity Audiences for Brand Advertisers
• Resources: TikTok Ads – Best Practices
• Resources: TikTok Ads Mastery and Tips, with Cody Plofker
• Resources: Google Ads Deep Account Audit – Live Walkthrough
• Resources: Performance Max Resources

Phase Five: Tech Checks

• Phase 5: Pixel Check-up
• Phase 5: Understanding Aggregated Event Measurement (AEM)
• Phase 5: Conversion API (CAPI) Check Up
• Phase 5: Catalog Set-up.mp4
• Resources: Meta Outage Notifications – Slack RSS Feed

Sale Page: Andrew Foxwell – AAA Program: Assessment, Action, Ascension

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.