Alyssa Coleman – Back of House

The automated sales & marketing department for ceos with better things to do. A set it up once recipe for turning emails into customers – hot and ready to serve.

LETS PUT YOUR MARKETING ON THE BACK BURNER with a Pinterest & email system that books clients while you’re on Do Not Disturb.

Is the current vibe . .

• Your business has become way too needy.
  It relies on you for everything. Every sale, every post, every client touchpoint. There’s no breathing room, no built-in momentum.
• Your model depends on things that disappear.
  Posts that stop working after 24 hours. Leads that ghost if you don’t respond immediately. Income that dries up when you’re between launches. Nothing compounds, and you’re tired of constantly starting from scratch.
• Your marketing feels like a second full-time job.
  And somehow, it’s your job. You’re constantly having to “feed the machine,” but the machine is never full. And to keep up, you’re starting to water down your own message.

What You’ll Learn In Back of House

PRE-WORK: Mise en Place

FINISH THIS COURSE ACTUALLY MODE: ACTIVATIED

Let’s be real. Half-finished courses and half-baked ideas are the norm for creative brains like ours. This setup phase clears the chaos, sets a realistic pace, and gets you started with simple daily wins to build momentum. It’s designed to feel calm and doable, not like another thing cluttering your plate.

TLDR: By the end of this pre-work, you’ll have a clear plan to complete Back of House and a gentle routine that helps you see progress immediately without sacrificing your weekends, creativity, or sanity.

PHASE 1: The House Specials

BUILD AN EMAIL READY OFFER SUITE

• Step 1: Your Siganture DIsh.
  Craft & refine a “main course” offer, and the ecosystem designed to sell itself though email (create it from scratch OR audit your current offer suite to be optimized for EMAIL first sales).
• Step 2: The Perfect Appetizers
  Pre-qualify leads long before they hit your inbox. Use our Double Yes Method to create strategic apps that not only guarantees you’re pitching to the right crowd, but has your dream clients hungry for more.

TLDR: By the end of this phase, you’ll have a lean offer suite that pre-sells itself & built an ecosystem of irresistible offers that naturally lead your audience to say yes (without slimy sales OR endless nurturing). Your business deserves a main course worth savoring.

PHASE 2: The Warm Plate Method

HIGH TOUCH, LOW-MAINTENANCE.

CLONE YOUR BEST MARKERTER (YOU) AND AUTOMATE YOUR SALES WITH OUR PROVEN EMAIL PROCESS

• Step 1: “Wanna Hear The Specials?”
  This is our proven email sequence that sounds so mouthwatering it has meat-eaters ordering the catch-of-the-day. Strategically designed to take leads from “just hungry” to craving your house special.
  Translation: Turn strangers into hungry buyers with a few emails.
• Step 2: Cozy Community:
  Because lukewarm leads won’t pay the bills. Our consistent, automated email nourishment strategy keeps the pot simmering so you’re top of mind & your audience is always ready for what’s next.
• Step 3: Not your Grandad’s Email Marketing
  Stop trying to sell like you’re on dialup and do what’s working NOW instead. Learn our layered approach to sales sequences that serves up offers & re-offers so you stop looking for your next lead and sell to who you got. LOL

TLDR: A shifting digital landscape can’t derail a rock-solid email strategy. By the end of this phase, you’ll have a fully automated back-end that does the heavy lifting so you don’t have to. With Sequences that not only sell but also keep your audience warm and ready; so you can step away from your laptop without feeling like your business is on pause.

PHASE 3: Evergreen Traffic Pantry

SAY LESS, SELL MORE.

GROW YOUR LIST USING PINTEREST & DONE-ONCE CONTENT SO YOU CAN GET OFFLINE WITHOUT SACRIFICING SALES.

• Step 1: Bread & Butter Content
  Take our framework for timeless, high value, staple content that positions you as the go-to expert & attracts your ideal clients without cranking out a new reel, tiktok or whatever new thing is trending now.
• Step 2: Pinterest Automation
  We hand over our exact strategy for using pinterest & seo to predictably drive traffic to your email list daily (even if you’re just starting) so you’re always stocked with fresh leads (even during luteal phase).

TLDR: Forget endless scrolling and algorithm panic. In this phase, you’ll set up evergreen content that works for you, paired with Pinterest automation that sends leads straight to your digital doorstep. Leads find you; not the other way around.

PHASE 4: Soft Sales System

THE ANTI-SOCIAL APPROACH TO STEADY SALES

• Step 1: Email-First Promos & Cash Injections
  I hand over the exact blueprint to monetize your list using a low-maintenance promo strategy designed specifically for email. Learn how to create repeatable and scalable cash injections that make hitting your income goals feel inevitable.
• Step 2: Sustainable Evergreen Sales
  Keep the revenue rolling between promos by adopting our “between launch” business model & the sales strategy that keeps consistent evergreen income flowing into your accounts (we don’t feast and famine, we slow cook and simmer).

TLDR: You’ll have the strategies, tools and templates to make daily sales with ease, have promotions without spamming your list or shouting into the void. No frantic energy, just a low maintenance system that fills your books with cool clients by leveraging the ecosystem you’ve built.

Sale Page: Alyssa Coleman – Back of House

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