Robert W. Bly – Bly Copy Training Recordings 2022

What You’ll Learn In Bly Copy Training Recordings 2022

8 core course modules….

Core Course Module1: Overview

• Build a 6-figure freelance copywriting business.
• Become an A-level copywriter.
• Get more clients than you can handle.
• Double the results your copy produces.
• Establish yourself as a recognized expert.

Core Course Module 2: Gaining Deep Prospect Knowledge

• The S.A.P. formula for copywriting success.
• 15 ways to take a deep dive into the customer’s mind.
• Using the B.D.F formula for uncovering the core buying complex.
• Clayton Makepeace’s secret for making copy resonate.
• Tap into these 17 fundamental human desires.

Core Course Module 3: The Motivating Sequence

• The 5-step Motivating Sequence for maximum response.
• 11 additional formulas for making copy even stronger.
• The secret of the Sea-Monkeys.
• Making outrageous free gift offers profitable.
• The secrets of the Franklin Mint chess set.

Core Course Module 4: Differentiating Your Product

• The 3-part Unique Selling Proposition.
• 12 ways to make your product superior and unique.
• False logic and invent-a-term.
• Robert Allen, Fran Capo, Mountaineer Mouse.
• The FAB Pyramid.

Core Course Module 5: Creating Irresistible Offers

• 4 elements of winning offers.
• Position part of the product as the premium.
• The magic of a dollar.
• The 4 U’s formula.
• Pricing and guarantee offers that work

Core Course Module 6: Writing Copy That Sells

• A copywriting lesson from Monty.
• The 4-S formula for making your copy easier to read.
• Why word choice matters so much.
• The power of specifics.
• A copywriting lesson from Texas Holdem.

Core Course Module 7: Prospecting

• 12 proven self-promotions for freelance copywriters.
• A lead-generating letter that pulled a 10% response.
• How to create a Copywriting Information Kit.
• The MAD-FU formula for qualifying potential clients.
• How to make your website generate a truckload of leads.

Core Course Module 8: Getting Prospects to Hire You

• 15 reasons why clients hire freelance copywriters.
• 9 steps for converting sales leads into copywriting clients.
• What to do when a potential client ghosts you.
• 23 great copywriting niches.
• 9 common sales objections — and one good answer to each.

About Robert W. Bly

I’m Bob Bly. And if you’re one of my e-newsletter subscribers, book readers, seminar attendees, prospects, clients, or Facebook friends, then you’ve probably already heard of me … and may even know something about me, my work, and my reputation in the field.

By comparison, my bona fides include:

• 4+ decades of experience as a full-time professional copywriter.
• Former adjunct professor of copywriting at New York University.
• AWAI Copywriter of the Year, Gold Echo, and many other writing awards.
• Author of more than 100 books including The Copywriter’s Handbook, considered by many to be a standard reference work in the field.
• Have written copy for 100+ clients including IBM, Kiplinger’s, AT&T, Medical Economics, Leica Geosystems, Forbes, and GE.
• Have earned 6 figures annually for decades and accumulated a 7-figure net worth, all from freelance copywriting.
• Still an active copywriter today working 60-hour weeks—and writing every day of the year.
• Featured in major media including CBS Hard Copy, CNBC, Los Angeles Times, Nation’s Business, New York Post, and many more newspapers, magazines, TV, and radio shows.
• I write promotions that have boosted response rates for my clients from 10% to 900%.
• Have written over 100 articles for publications including Writer’s Digest, Cosmopolitan, City Paper, New Jersey Monthly, and Successful Meetings.
• I have written copy and content for virtually every marketing channel, from radio commercials and video sales letters, to direct mail packages and email marketing campaigns, to websites and white papers… to name just a few.
• No copywriter alive today has written for more industries than I have—from dietary supplements and investment newsletters, to equipment for refineries and chemical plants, to wastewater treatment and air pollution control, to telecommunications and software, to food and furniture – and many more.

Sale Page: Robert W. Bly – Bly Copy Training Recordings 2022

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