Store Growers – Smart Shopping Jumpstart Course

Store Growers – Smart Shopping Jumpstart Course

Description of Smart Shopping Jumpstart Course

Let the Black Box of Smart Shopping Work For You

Smart Shopping Jumpstart will help you create and optimize Smart Shopping campaigns that generate profitable sales.

“I can’t get Smart Shopping to generate sales”

These last couple of years, Google has been relentless in imposing Smart Shopping on as many advertisers as possible.

Its promise is simple:

Provide a product feed, hand over your budget, and Google handles the details.

Sounds good right?

If this setup delivers enough revenue for the money you put in, it’s a great system.

And in some rare cases, it is. But for most advertisers, the actual results are quite different.

Like other Google Ads campaigns, Smart Shopping doesn’t have a problem spending your budget.

But when it comes to a high enough return, it gets challenging.

When you launch your first Smart Shopping campaign, there is a very high likelihood that it will be unprofitable.

Usually that’s nothing to worry about. With the right optimizations, you can nudge the campaign in the right direction.

But with Smart Shopping, it seems there is no way to optimize them:

• You can’t see search queries
• You can’t add negative keywords
• You can’t see who is being targeted
• You can’t change bids
• You can’t add audiences
• You can’t see where your ads show up

Without much insight or control over your Smart Shopping campaigns, what can you do?

Introducing Smart Shopping Jumpstart

Smart Shopping Jumpstart is a self-paced online video course to learn how to use Smart Shopping to generate profitable sales.

To do that I’ve created 15 in-depth video lessons in which I’ll guide you through every step of the Smart Shopping process.

What will you learn in Smart Shopping Jumpstart Course?

Module 1: Understanding Smart Shopping

It might seem like Smart Shopping is just a different version of Google Shopping.

But that sets you up to underestimate its potential.

In this module, we’ll take a look at exactly what Smart Shopping is, how it works, and why you should bother with it:

Lessons:

• What is Google Ads?
• The Ins And Outs Of Smart Shopping
• Why bother with Smart Shopping?

Module 2: Getting Started with Smart Shopping

Google Ads makes it super easy to get started with Smart Shopping. But that’s usually the first step where things go wrong.

Not paying attention to the details of your campaigns can make it very hard to achieve good results.

So in this module, we’ll make sure you have the foundations in place to run a successful campaign.

Lessons:

• From Product to Products Ads
• Products Feed 101
• Smart Shopping Setup
• Smart Shopping Campaign Structure
• 10 Smart Shopping Strategies
• What is Performance Max?

Module 3: Advanced Smart Shopping Optimization

Most advertisers get pretty frustrated when their Smart Shopping campaigns get tons of clicks, but no sales.

While you don’t have the same freedom to make changes as with other Google Ads campaigns, there are plenty of things you can do.

In this module, we’ll take a look at how you can tweak your campaign in order to achieve higher profitability.

Lessons:

• The Human/Machine Combo
• Ads in Smart Shopping campaigns
• From Smart To Really Smart Shopping (updated)
• Feed Tweaks For Smart Shopping
• Analyzing Smart Shopping
• Setting up Performance Max campaigns

Who is Smart Shopping Jumpstart Course for?

Smart Shopping Jumpstart is perfect for all advertisers that want to know how to use Smart Shopping effectively.

Freelancers

If you’re running Google Ads for multiple clients, this offer really is a no-brainer.

Smart Shopping (and Performance Max) will only become more popular in the future. So you need to learn how to integrate it effectively in your campaigns today. And see how it can benefit your clients.

Ecommerce businesses

If you’re running an ecommerce business and using Google Ads, you need to understand how Smart Shopping works.

What it can do for your store today and how it can contribute in the future.

Sale Page: Store Growers – Smart Shopping Jumpstart Course

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