John Holt – Email Copywriting That Sounds Like You

This step-by-step “non-copywriting” approach to email writing:

• ELIMINATES the problem of facing the blank page and being mocked by the flashing cursor of doom.
• SOLVES your content problems once and for all by showing you an easy way to generate an endless amount of content ideas.
• ATTRACTS dream clients while REPELLING the nightmare ones – automatically.
• TURBOCHARGES your writing speed, so you’re writing emails faster than ever.
• PROVES you don’t need to be a copywriter to write emails your audience loves to read.
• ENDS the constant “what will THEY think?” worry you experience every time you click “send”.
• GIVES you an easy technique for linking and transitioning between sections of your email.
• SHOWS you how to ask for money… WITHOUT feeling like a hard-selling, sleazy slimeball.
• EFFORTLESSLY guides you to write emails that are unmistakably “YOU” – without restrictive, cookie-cutter templates

“Having just completed John’s new flagship program – SENT – I can hand on heart say this is one of the best business decisions I have made in recent years.”

How I went from doing magic tricks to writing as some of the biggest names in marketing… in less than a year!

What You’ll Learn In Email Copywriting That Sounds Like You

– Why the words you use don’t matter half as much as you think they do (turns out there are two more important things that matter waaaaaaay more)

– The ONLY lesson you can learn from the big shot gurus (apart from “where is a good place to rent a Lambo?”)

– The simplest “customer avatar” exercise you’ll ever see (this one will take you about 10 seconds – no research required!)

– The best copywriting tip I ever learned that acts like a “writer’s GPS” (think I learned this with one of the big names in marketing? Nope! I picked it up from school!)

– Why you should NEVER ask someone to “Buy my Hungarian for beginners course now!” (If you sell Bulgarian language courses, this tip could be worth the price alone!)

– Why you’ll never have to struggle with the blank page ever again (best start practicing your evil laugh now, so you can mock the flashing cursor of doom on day 8!)

– The two words behind every successful “call to action” (I’ll give you a clue.. one of them isn’t “pllllleeeeease!”)

– Why you SHOULDN’T be emailing your list every single day… and what you need to be focusing on instead (you’ll learn this on day 3)

– How to write emails faster than ever… without writing any faster (confused? You won’t be)

– Why you need to ENCOURAGE unsubscribes… and the easiest way to do it. (I give you a simple exercise that, once done, makes this process automatic!)

– Why I don’t have an email “list”… and neither should you (Don’t worry, I’m not asking you to switch back to Bebo – you’ll see why)

– The single, most important question you need to answer before you sit down and write ANY email. Getting clear on this question will transform your email writing life. You’ll not only write better emails faster than ever… but they’ll be easier to write too!

– The truth about “consistency”. Most business owners think they’re being consistent, but they’re not. I’ll reveal what’s REALLY going on, PLUS give you a simple way to tick the “consistency” box.

– Three simple words that not only make your emails more compelling but virtually hook the reader in, right from the first line. Sick of subscribers bouncing out of your emails before they get to the good stuff? These three words will help you.

– A simple answer to the “what the hell do I talk about?” problem. (Good news – you don’t need to buy a truckload of content planners and journals… you just need to go to your local newsagent)

– The comedian’s guide to creating all the content and stories you’ll ever need. When it comes to panning for gold, comedians are the BEST… and I’m sharing their “backstage” writing secrets with you.

… and MUCH more!

Sale Page: John Holt – Email Copywriting That Sounds Like You

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