Scott Cunningham – 3 Sales-Boosting Site Offers to Convert More Traffic and Increase Revenue

WORKSHOP OVERVIEW

In this workshop, ELITE Coach Scott Cunningham will teach you 3 specific types of offers that will help convert more traffic to customers, increase average order value, and reduce cart abandonment. Scott is the Founder of Social Lite Communications, a Shopify-focused marketing agency that regularly helps clients earn their first $100k on Shopify. He will not only walk you through what types of offers are available to you using examples from both small and large brands, but also how your offer strategy fits into the customer value journey as a whole. If you’ve got a great product or service, with an online store setup and it’s doing just okay (but you’re not seeing the growth you expected), or you fear that your eCommerce customer acquisition strategy will never be profitable (and you can’t afford to keep boosting your ad spend to make it profitable) – this workshop is for you.

WHAT YOU’LL LEARN

• How to acquire new customers profitably (that will keep buying)
• Offer you can implement that work for you in your absence – like having retail staff in your online store that keeps sales coming in.
• The bigger picture of how your site strategy ties into your overall digital marketing strategy for FULL customer lifetime value

WORKSHOP OUTLINE

Big Picture eCommerce Success
Offers Along the Customer Journey

• Recap and Look Ahead
• 6 Key Motives
• Offers that Encourage Shoppers to Buy Now
• Offers that Increase Average Order Value
• Offers that Increase Customer Lifetime Value
• Offers that Reduce Risk to Purchase
• Offers that Grow Your Email List
• Offers that Grow Referrals
• Landing Page Example

The Three Must-Have Offers to Grow Your Online Store

• Session 1 and 2 – Q&A
• Intro to the 3 Essential Offers
• Welcome Email Signup Offer
• Cross Sell Add-to-Cart Offer
• Exit-Intent ‘Cart Saver’ Offer

Creating and Implementing Your Offers

• Getting Started and Picking Your Tool
• Create Your Offer
• Ongoing Success

Salepage: Scott Cunningham – 3 Sales-Boosting Site Offers to Convert More Traffic and Increase Revenue

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