Allume Group – Digital Shelf and Content Strategy

In this course, we’ll review the P.A.T.H.S. framework for creating traffic-driving and conversion-driving content on Amazon, image best practices & behind-the-scenes content that drives traffic, conversion, and ways to scale these best practices.

What You’ll Learn In Digital Shelf and Content Strategy

Welcome to Winning the Search & Content Best Practices

• How to use this course
• From the Instructor
• Before we begin…
• Objectives

Building a Content Strategy to Win the Search

• Lesson: Building a Content Strategy
• Building Content Strategy Notes

PATHS and Tactics to Avoid

• Lesson: PATHS & Tactics to Avoid
• PATHS Notes

Best Practices and How to Scale

• Best Practices & Scaling
• Best Practices & Scaling Notes

Conclusion and Key Takeaways

• Final Thoughts
• Before you go…
• Thank You

Sale Page: Allume Group – Digital Shelf and Content Strategy

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