World Trade Center Denver – International Sales

Learn about different global distribution channels and factors to consider when you need to decide on one.

What You’ll Learn In International Sales

Introduction

• Instructor Background
• Slides
• Agenda

Assessing The International Market

• Assessing the International Market
• Assess Which Markets To Go Into
• Two Tools For Assessment
• Pestle
• SWOT Analysis
• Example SWOT Analysis- Starbucks
• Knowing Your Competitors
• The 4 Ps of International Marketing
• Document Your Plan
• Resources

International Channels

• Section 2 Agenda
• Sales Route Checklist
• Start With Your Customer
• Two Types of Sales Channels
• Choosing The Channel
• E-Commerce B to C
• Advantages of E-Commerce
• Disadvantages of E-Commerce
• Risks of E-Commerce
• Set up and Manage E-Commerce
• Advantages to Using a Distributor
• Disadvantages to Using a Distributor
• Disadvantages to Using a Distributor 2
• Finding Distributors
• Sales Through Distributors
• Sales Through Retailers/ Partners
• Sales Through Retailers/Partners – Disadvantages
• Selecting Retailers/Partners
• Managing Retailers/Partners
• Distributor vs Retailer/Partner Chart
• Sales Through Agents
• Direct Sales In-Person
• What Channel is Right for You

Sales Organization: Structures/Roles, Process and Tools, Culture

• What Do You Think Makes a Good Salesperson?
• Sales Representative
• Partner Manager
• Business Development Representative
• Sales Process
• Example Sales Process
• How Do You Manage Your Team?
• Conclusion
• Questions from the Audience

Sale Page: World Trade Center Denver – International Sales

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.