Michael Piperno – Brand Accelerator for Startups (Online Course)

This course is designed to help you define or refine your brand’s story, model out your best prospects, and develop a strategy to reach them that makes sense for your audiences and budget.

Over the years, I’ve helped countless individuals and brands position and market their services and products. Time and time again, I witnessed how poor strategy, unclear messaging, and blurry differentiation caused people to get off on the wrong foot — with lasting negative effects. Not to mention a lot of money wasted.

Brand Accelerator for Startups is designed to help you:

• Define and refine your value proposition, differentiation and your brand’s overall story so you can speak clearly about what you have to offer. Only then will you connect with the right people and reach your business goals.
• Think strategically about reaching the best prospects for your business.
• Understand what brand elements you must have in place.
• Target prospects through tactics and channels that make the most sense for your organization, audiences, and budget.
• Refine your story over time to remain engaging and relevant.

This program is for any new business owner who needs to start, or even restart, their business on the right foot. Whether you will market your business on your own, or with the help of a consultant or agency, this course will enable you to move forward with confidence.

What You’ll Learn In Brand Accelerator for Startups

Welcome to the course!

• A message from the instructor
• How to use this course
• Before we begin…

Module 1: Setting the Stage

• The Essential Brand Assets Every Business Must Have in Place
• Test your learning
• Determining Your Value Proposition and Differentiation
• Assignment: Value Proposition and Differentiator Worksheet

Module 2: Crafting a Story that Connects

• Defining and Understanding Your Target Audience
• Assignment: Target Human/Prospect Modeling Worksheet
• Crafting Your Brand Story (Positioning Yourself)
• Assignment: Positioning Statement Worksheet

Module 3: Getting the Word Out

• The Non-elevator Pitch (Key Messages)
• Assignment: Non-elevator Pitch Worksheet
• Reaching Your Audiences Smartly and Affordably
• Assignment: Marketing Tactic Worksheet
• Using Feedback and Data to Refine Your Story
• Test Your Learning

Wrap up

• Congrats! Here’s what’s next…
• I’m here for you…
• Before you go…

Sale Page: Michael Piperno – Brand Accelerator for Startups (Online Course)

When will I receive my course?

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