Austin Stanfel – Landing Page Optimization

This course contains the building blocks for constructing Landing Pages that drive traffic and converts that traffic into sales like a gold mine that never stops paying out. Did you know? Using videos on landing pages can improve conversions by 86%? Companies with 30 or more landing pages generate 7 times more leads than those with fewer than 10. Put this knowledge to work for you immediately by enrolling in this course today.

Premium Production Audio and Video in the main course – 28 minutes – A concentration of the most groundbreaking course topic specific, time-tested strategies that will launch your business into the stratosphere.

What You’ll Learn In Landing Page Optimization

Intro Video

• Intro Video (2:37)

1 – LANDING PAGE OPTIMIZATION

• LANDING PAGE OPTIMIZATION (0:05)
• Introduction – AN EASY GUIDE TO OPTIMIZING YOUR LANDING PAGES (0:45)
• Step #1 – Design or Redesign the 9 Elements of Landing Pages (0:40)
• Step #2 – Edit in Order to Maximize SEO & Usability (0:41)
• Step #3 – Select a Testing System (0:21)

2 – EFFECTIVE LANDING PAGE OPTIMIZATION

• EFFECTIVE LANDING PAGE OPTIMIZATION (0:06)
• What is Landing Page Optimization for PPC? (0:29)
• Why use Landing Page Optimization? and Two main Advantages (0:33)
• Infographic – How to Create Effectively and Optimized PPC Landing Pages (0:42)
• Infographic – Three Important Reasons to Use WordStream Advisor (0:51)

3 – GENERATE WEBSITE TRAFFIC – Various Types of Landing Pages

• Infographic – GENERATE WEBSITE TRAFFIC – Various Types of Landing Pages (0:42)
• Two Types of Landing Pages (0:18)
• Design an Excellent Landing Page (0:13)
• Create a Sales Page – Most Important Components of a Sales Page (0:56)
• Infographic – Create a Lead Capture Page – Things About the Lead Capture (0:46)

4 – THE BEST LANDING PAGE OPTIMIZATION TIPS

• Introduction – THE BEST LANDING PAGE OPTIMIZATION TIPS (0:32)
• Infographic – Best Landing Page Optimization Tips – Step#1: The Basics (0:55)
• Step 2: Gain the Visitor’s Trust (0:34)
• Infographic – Step 3: Make use of SEO (0:22)

5 – THE PSYCHOLOGY 

• Introduction – THE PSYCHOLOGY BEHIND LANDING PAGE OPTIMIZATION (0:40)
• Attractive Headlines (0:20)
• Infographic – 4 Headline Best Practices (0:17)
• Understand the Buyer (0:20)
• Keep up With the Trends (0:10)
• Elements of Every Landing Page (0:19)
• Learn from Competitors and Market Research (0:25)

6 – LANDING PAGE OPTIMIZATION

• Introduction (0:09)
• Testing Hypotheses (0:27)
• Don’t Just Focus on Conversions (0:43)
• Infographic – Select the Right Page for Testing (0:14)
• Infographic – Select the Right Area for Testing (0:42)

7 – MARKETING STRATEGY FOR LANDING PAGES

• Introduction – MARKETING STRATEGY FOR LANDING PAGES (0:17)
• Infographic – Role of Landing Pages for Marketing (1:00)
• Infographic – What a Landing Page Isn’t (0:50)
• How to Create Landing Pages that Stand Out? (0:24)

8 – PRACTICAL STRATEGIES FOR ON-PAGE SEO FOR AN OPTIMIZED PAGE

• Introduction – PRACTICAL STRATEGIES FOR ON-PAGE SEO FOR AN OPTIMIZED PAGE (0:18)
• Infographic – On-Page SEO for an Optimized Page – Part1 (1:00)
• Infographic – On-Page SEO for an Optimized Page – Part2 (0:49)
• Infographic – On-Page SEO for an Optimized Page – Part3 (0:38)

9 – TYPES OF LANDING PAGES

• Introduction – TYPES OF LANDING PAGES (0:33)
• Infographic – Types of Landing Pages – Part1 (1:11)
• Infographic – Types of Landing Pages – Part2 (0:45)

10 – ULTIMATE GUIDE TO LANDING PAGES

• Introduction – ULTIMATE GUIDE TO LANDING PAGES (0:29)
• Importance of Keyword Relevancy and Ad-specific Landing Page versus Generic One (0:35)
• Target a Specific Customer and Is a Home Page the Same Thing as a Landing Page? (0:36)
• Infographic – Why Use Landing Pages? (0:16)
• Landing Pages and Search Engine Ranking (0:18)
• Infographic – Why Else Should You Use Landing Pages? (0:13)

Sale Page: Austin Stanfel – Landing Page Optimization

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