Eleanor Gould – The Utterly Compelling Email Copywriter & Storyteller

This course is for anyone who wants to learn how to write effective and compelling emails to their mailing list.

If you have ever wondered ‘What should I write about?’ and just as importantly ‘How do I go about writing something which will resonate with my list and get them to take action’ then this is the course for you!

You will also learn:

• The art of storytelling and how to effectively use this in your emails
• The importance of the language you use
• How to write compelling headlines that get opened
• Email marketing best practices (the course is continuously updated)
• Ideas for lead magnets to get people on your list
• Plus lots more

The course comes with email examples and self-study exercises to make you an effective and utterly compelling email copywriter.

What You’ll Learn In The Utterly Compelling Email Copywriter & Storyteller?

Getting started

• Welcome: PLEASE READ FIRST
• About This Course
• First Things First

What To Write About

• The Art of Storytelling
• Good Enough for Star Wars
• Some Email Storytelling Snippets For You
• Storytelling: Your Turn
• Storytelling Worksheet
• ​Anecdotal Stories
• Anecdotal Worksheet
• Anecdotal Stories: Your turn
• The Story of The Carpenter
• Other Topics
• Other Topics: Your Turn
• Other Topics Worksheet
• BONUS: How To Use Your Dreams To Write Better Stories

Putting Things Together

• Headlines
• Email Subject Lines
• Headlines: The Power of Emotions
• Headlines: Your Turn
• Headlines Worksheet
• Greetings and Salutations
• Greetings: Your Turn
• Greetings Worksheet
• Segmentation, Timing, The ‘from’ field
• Segmentation: Your Turn
• Segmentation Worksheet
• Layout, Length and Open Rates
• Open Rates: Your Turn
• How many times should I email my list?
• Email Frequency: Your Turn
• Email Frequency Worksheet
• Call To Action (CTA)
• Call To Action: Your Turn
• CTA Worksheet
• Autoresponder Sequences
• Autoresponders: Your Turn
• Autoresponder Worksheet

Voice and Language

• The Importance Of The Language You Use
• The Importance Of Language: Your Turn
• The Importance of Language Worksheet
• Tone Of Voice
• Tone Of Voice: Your Turn
• Tone Of Voice Worksheet

Sale Page: Eleanor Gould – The Utterly Compelling Email Copywriter & Storyteller

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

How is my course delivered?

We share courses through Google Drive, so once your order is complete, you'll receive an invitation to view the course in your email.

To avoid any delay in delivery, please provide a Google mail and enter your email address correctly in the Checkout Page.

In case you submit a wrong email address, please contact us to resend the course to the correct email.

How do I check status of my order?

Please log in to MMOCourse account then go to Order Page. You will find all your orders includes number, date, status and total price.

If the status is Processing: Your course is being uploaded. Please be patient and wait for us to complete your order. If your order has multiple courses and one of them has not been updated with the download link, the status of the order is also Processing.

If the status is Completed: Your course is ready for immediate download. Click "VIEW" to view details and download the course.

Where can I find my course?

Once your order is complete, a link to download the course will automatically be sent to your email.

You can also get the download link by logging into your mmocourse.hk account then going to Downloads Page.