Derek Johanson – Anyone Can Get Their First Copywriting Client

Learn how to get your first high-value copywriting client this month — and then a dozen more in the next 12 months

Learn the fundamental rules for getting the attention of business owners and other copywriters online — and become the person they refer for $10k+ gigs.

• Brand new copywriters

Get your first client — and build a real freelance career

• Veteran copywriters

Get more (and higher-value) clients with a proven strategy

• Working copywriters

Get better clients that pay you a lot more money

Introducing Anyone Can Get Their First Copywriting Client

Learn the fundamental rules for getting the attention of business owners and other copywriters online — and become the person they refer for work.

Anyone Can Get Their First Copywriting Client is a 2.5 hour video course designed to teach you the fundamental rules for getting the attention of business owners and other copywriters online — and becoming the person they refer for work.

We cover:

• How to brand yourself as a copywriter for hire (but not over-brand yourself and become that annoying entrepreneur everyone wants to avoid… this is much more subtle)
• Where to go online — and what to do — to get the attention of business influencers who will happily refer work to you (creating a cascade effect landing new gigs)
• How to scale your business as your reputation increases
• How to do it all as a total introvert (sure you can become a super public social media influencer with a heavy posting schedule — but that’s not how I did it and that’s not what I’ll teach you)
• …and so much more.

I need to stress that what’s taught in this course isn’t a “secret method” or a special technique that I invented.

It’s simply the fundamental “rules” of networking used by literally every successful copywriter I’ve met — the rules that the most successful just seem to intuitively know, yet no one else is ever taught.

It doesn’t require being an extreme extrovert constantly filming videos, making social media posts, and schmoozing at mixers.

In fact it’s almost the opposite — it’s all about doing things “behind the scenes” (almost exclusively online) to get the attention of the right people, while branding yourself as a skilled copywriter for hire.

And when you do it right… it’s like magic.

• You’ll be exposed to the secret economy of consistent $10k+ gigs.

In full transparency, if you’re just starting out, you won’t be landing $10k+ gigs or anything close to them at first — that comes as your skill level and reputation increase. But as you get your reps in and follow my instructions, you’ll quickly find those $10k+ gigs almost dropping into your lap — and they’ll generally be easier to land than the scraps you’re fighting for on job boards.

• You’ll take on only the gigs you want to take on.

I personally can only write “ethical” copy — for products that I deeply believe in, that are genuinely helping other people — and used this system in my career to brand myself as the “ethical copy guy”. Maybe you prefer to only write for health products, or fitness products, or whatever — with these methods, you’ll be able to brand yourself however you like and pick and choose the kind of gigs you take on.

• You’ll work almost exclusively with business owners who “get it”.

The beauty of working with business owners who pay more, is that they also generally interfere less. They just want to hire a pro who’ll work on their own, deliver top-tier work, and help them make more money. The methods in Anyone Can Get Their First Copywriting Client will expose you to the secret economy where these business owners operate.

If you want to build your career the same way most of today’s top copywriters built their careers — this course will show you how.

What You’ll Learn In Anyone Can Get Their First Copywriting Client

Module 1: Mindset

There’s a lot of misinformation about client-getting. In this module I set you straight about how it actually plays out in the real world.

• Some simple slap-you-in-the-face rules about how client-getting works in the real world
• Why being in the right place at the right time is the name of the game — and how to always strategically place yourself there
• How and why to build before you’re ready

Module 2: Mise En Place

Mise en place is a simple cooking technique that means to have all your tools gathered and ready before you begin. We’ll cover how this concept applies to getting clients in your freelance copywriting business.

• The bare minimum 80/20 of tools you should be using every day to run your business
• How to use those tools for maximum effectiveness
• The quickest way to simplify your client-getting efforts

Module 3: The 80/20 of Client Attraction

At its core, client-getting is fairly straight forward. We’ll walk through the essentials that every successful copywriter implements in their business to get clients.

• The two simple engines that drive every successful freelance copywriting business
• What your weekly hour breakdown should be at every stage of your business with regards to Networking, Learning, and Delivery
• How to balance Networking, Learning, and Delivery as your business grows

Module 4: Modern Engagement

Engagement refers to how you actually find and speak to business owners, entrepreneurs, and copywriters who can refer you work. We’ll cover the fundamentals rules for engagement.

• How business owners think when they’re looking to hire
• The three primary ways to get in front of a business owner and be the person they give copy work to
• The three types of people who will hand you regular copy work — and who to engage with the most

Module 5: Modern Outreach

Outreach refers to actually reaching out and getting the attention of business owners, entrepreneurs, and other copywriters when you don’t have immediate access to them. We’ll cover the rules of effective outreach that work every time.

• Common outreach mistakes that nearly everyone makes
• The rules of customer acquisition and converting prospects (business owners you’re talking to) into paying clients
• The “tells” that signal someone is ready to hire

Module 6: Simple Starter Strategy

In this module we’ll put all the theory aside and get right to what you can do to get started today.

• Every technique condensed into step-by-step actions
• How to put the theory of the course into immediate practice
• The bare minimum to get results now

About Derek Johanson

I got my first copywriting client when an ex-business partner ran off and stopped doing work — and one of that ex-partner’s clients reached out to me for help.

Every client after that also came from seemingly “random” circumstances.

But they weren’t actually random at all.

The truth is that as I was developing my copywriting skills, my network naturally led to opportunities.

It’s the same story for most top copywriters.

And it’s possible to deliberately develop that network — and get it to lead directly to high-paid copywriting gigs.

This is what I teach in Anyone Can Get Their First Copywriting Client, and I hope to see you inside.-Derek

Sale Page: Derek Johanson – Anyone Can Get Their First Copywriting Client

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