Mark Ritson – Mini MBA in Brand Management

Build better brands and boost your career

“As addictive as Netflix during Lockdown…”

Bigger brand brains begin here.

Whether you’re already a brand manager, or a marketer interested in that side of things, the Mini MBA in Brand Management provides applied, advanced (and very enjoyable) training in Brand Management.

The course gives you a complete brand planning process, that you can use to enhance your own brand, as well as a simulator that tests your skills in a fully realised, competitive online setting

What You’ll Learn In Mini MBA in Brand Management

Module 01: The What & Why of Brand

the concept of brand / brand equity / brand salience

Module 02: Brand Management

brand management / brand planning / brand building

Module 03: Brand Diagnosis

brand heritage / founders / brand research

Module 04: Targeting

target marketing / mass marketing / two-speed planning / the long and the short

Module 05: Brand Positioning

relative differentiation / positioning statements / articulation

Module 06: Brand Codes

distinctiveness / salience / codifying / brand execution

Module 07: Brand Objectives

funnel building / strategic goals / brand strategy

Module 08: Brand Architecture

brand portfolios / consolidation / diversification

Module 09: Tactical Execution

from strategy to execution / disruptive consistency / codification / exemplars

Module 10: Budgeting & Brand Tracking

setting the branding budget / zero-based budgets / brand health

About Mark Ritson

Mark Ritson, a leading authority on marketing and brand

Mark is a former adjunct Professor of Marketing at Melbourne Business School. He has a PhD in Marketing from Lancaster University and has been a marketing professor at London Business School, MIT Sloan (visiting), and the University of Minnesota. He has been the recipient of MBA teaching awards at LBS, MIT, Singapore Management University and MBS.

Mark has been teaching brand management to MBA students at elite business schools and a consulting career working on some of the most successful brands on the planet such as Subaru, De Beers, Ericsson, Sephora, News Corp, Hennessy and Baxter.

Sale Page: Mark Ritson – Mini MBA in Brand Management

When will I receive my course?

You will receive a link to download your course immediately or within 1 to 21 days. It depends on the product you buy, so please read the short description of the product carefully before making a purchase.

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